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Marketing School - Digital Marketing and Online Marketing Tips

7 Timeless Marketing Principles That Are Still Relevant in 2022 #2123

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.61.4K Ratings

🗓️ 11 June 2022

⏱️ 7 minutes

🧾️ Download transcript

Summary

In episode #2123, Neil and Eric share 7 timeless marketing principles that are still relevant in 2022. There are many things to keep up with within the rapidly changing marketing space, like newly released ad formats, but there are still a lot of marketing principles that remain timeless. Tune in to learn about the rule of seven, the AIDA principle, and other fundamental lessons that never lose their relevance! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Timeless Marketing Principles That Are Still Relevant in 2022. [00:37] The AIDA principle: attention, interest, decision, and action. [01:07] The rule of seven: when someone interacts with your brand seven times they’re much more likely to remember it. [01:30] Understand that if you’re starting from nothing, it’s going to take some time to build a brand. [02:00] The significant role of content, from text, to audio and video. [02:31] How to capitalize on new ad formats. [03:11] Why there is always money in the follow-up and why you need to focus on the long-term strategy. [03:52] When to expect a decrease in click-through rates.  [04:38] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:47] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips

0:06.4

and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.4

Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric

0:16.8

Sue.

0:18.1

We got a special message from our sponsor.

0:22.8

If you want to rank higher on Google, you've got to look at your paid speed time.

0:27.3

The faster your website loads, the better off you are.

0:30.1

With Google's Corvital update, that makes it super, super important to optimize your

0:34.1

site for low time.

0:36.3

And one easy way to do it is use the host that Eric and I use, Dreamhost.

0:40.8

So just go to Dreamhost or Google it, find it, check it out, and it's a great way to improve

0:46.3

your low time.

0:47.3

I want to take a second to tell you about my podcast co-hosts agency, so NP digital.

0:53.5

So Neil Patel digital, what they do is they do a whole host of marketing services and

0:59.4

they are global.

1:00.4

They're worldwide.

1:01.4

They have SMB services as well.

1:03.2

They have mid-market to enterprise services as well.

1:06.4

They cover the entire gamut.

1:07.4

So you can just go to mpdigital.com to learn more about it and now back to the episode.

1:14.0

All right, guys, before we start, we got a special message from our sponsor.

1:19.8

If you want to rank higher on Google, you got to look at your paid speed time.

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