Does persona work mean that I need to look like an Instagram model?

Does persona work mean that I have to be wildly successful and have built a nine-figure business?

Persona is directly tied to our shadow.

And when you're young, it's really hard to get to some of the shadow material,

not because you're not willing or able or capable,

but because some of it's just not available to you.

That's why persona work is so important.

When one determines these things for themselves, just everything in our lives becomes just a little better.

Hey, welcome back to the Personality Hacker podcast.

My name is Joe Mark Witt.

And I'm Antonio Dodge.

We are rolling along another episode talking about persona today.

We talked about this on the last episode.

We went way deep in the philosophical underbelly of persona, what it means.

We talked about it on the last episode.

I think if you want to get the best out of this episode, I recommend going and listening to that.

I think it's going to lay some tracks for the things we're going to pick up on this show.

I promised last episode and put Antonio into a scramble.

Let's get real practical and down to earth and make some steps on how to...

Antonio, create step-by-step guides on how to do persona work for young people.

And I was like, oh.

So I put ourselves into a, you know, into a place

...