7 Simple Ways to Promote Your Podcast | Ep. #931

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 17 February 2019

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #931, we discuss 7 ways to promote your podcast. Tune in to hear how you can gain listeners. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Simple Ways to Promote Your Podcast [00:33] 1: Use Libsyn: it allows you to publish to multiple platforms at one time. [01:02] 2: Have an exit pop-up on your website for mobile visitors. [01:30] Anyone who visited Neilpatel.com on their phone got a pop-up before leaving the site. [02:15] 3: Promote your podcast in your email signature. [02:28] 4: Promote your podcast across multiple platforms. [02:48] 5: Use email marketing; it works! [03:20] 6: Advertise on other podcasts. [03:35] We advertised on Overcast and it proved helpful. [04:00] 7: Cross promote with other businesses in your sphere. [04:31] That’s all for today! [04:38] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to give you seven simple ways to promote your podcast.
1:01.0	So I'll start it off. We use Lipsin, that's our host, and
1:04.8	Lipsin, the beauty of Lipsin is it allows us to publish to multiple platforms at the same
1:09.2	time. Now I'm not saying you need to use Lipsin, but if you're looking to
1:12.0	publish in multiple platforms at the same time so when
1:14.4	when our podcast goes out it will go to my LinkedIn it will go to Neil's Twitter or go to
1:18.2	my Twitter too it will go to it no longer goes to SoundCloud but it also goes to Spotify too.
1:23.0	So we're hitting multiple channels at once.
	...

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