7 Simple Hacks to Get You The Most Engagement on Your Facebook Ads | Ep. #702

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 3 July 2018

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #702, Eric and Neil discuss the seven ways to get more engagement on your Facebook ads. Tune in to hear some neat tips and tricks. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Simple Hacks to Get You The Most Engagement on Your Facebook Ads [00:40] 1: Hit the “Boost Post” button in Facebook and drive it as a message. [00:55] This is a way to build up Messenger subscribers. [01:07] 2: When creating a Facebook ad, they give new ads premiere placement to judge its performance. [01:38] If you keep rotating your ads, you will get premiere placement and your cost per click will go down. [02:00] 3: Go for cost per engagement bidding. [02:05] Facebook is going to optimize for people who are apt to engage with your ad. [02:55] 4: Most visitors aren’t going to be buyers. So, you should set up a remarketing ad for those people. [03:33] 5: Ask for engagement in the ad itself. [03:48] You can coax people into commenting, liking, etc. [04:04] 6: Make sure you are using video ads. These drive the most conversions. [04:22] Don’t forget to use CC’s on your videos, so people can watch without sound. [04:50] 7: Run a contest. [05:10] If you over a giveaway or contest, it will help you get more engagement. [05:30] That’s all for today! [05:37] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time. Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue and I'm Neil Patel.
0:57.0	And today we are going to talk about seven simple hacks
1:00.0	to get the most engagement out of your Facebook ads.
1:04.3	So the first thing you can do that makes it easy,
1:07.3	this, everybody can do this, look easy mode,
1:09.6	you can literally just hit the boost post button in Facebook and you can drive it as a message.
1:16.4	So you can drive people to actually engage with your message, engage as a message to you and you can
1:22.2	collect emails that way and then you can build, not
1:25.0	emails, messenger subscribers that way and then you can engage with those messenger subscribers
1:29.8	and you'll have a much higher engagement rate versus an email often for example.
1:33.7	Number two, most people don't know this but when you create an ad on Facebook,
	...

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