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Marketing School - Digital Marketing and Online Marketing Tips

7 Simple Facebook Ad Hacks For The Rest of 2020 | Ep. #1525

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.61.4K Ratings

🗓️ 9 October 2020

⏱️ 7 minutes

🧾️ Download transcript

Summary

In episode #1425, we share seven simple Facebook ad hacks that will still work well for the rest of 2020. One of the best sources of inspiration are platforms like Facebook Ad Library or Adbeat, and keep ads interesting by rotating them frequently. Tune in to hear how you can make your cold traffic warm!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Simple Facebook Ad Hack for the Rest of 2020.  [00:33] Implement the set-it-and-forget-it-retargeting strategy. [01:12] Why you should go for the reach objective rather than the conversion objective. [01:34] Remember to do audience swops – it’s an easy way of expanding your audience.  [02:02] Hear an example of how the boomerang ad can be utilized.  [02:43] Make the cold ad traffic warm by sending them to educational content first.  [03:14] Draw inspiration from other sources like the Facebook Ad Library and Adbeat.  [03:38] Get into the habit of creating files with content where you can get ideas from.  [04:11] When people leave before buying, show them to a marketing video about the offer.  [04:45] Rotate your ads to keep them fresh, even an older one that converted well in the past.  [05:44] That’s it for today! [05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Click Funnels Russell Brunson   Adbeat  swiped.co    Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.5

Let's start leveling up your marketing knowledge with

0:14.0

your instructors Neil Patel and Eric Sue.

0:19.2

All right guys before we start we got a special message from our sponsor.

0:24.0

If you want to rank higher on Google,

0:25.9

you got to look at your paid speed time.

0:28.5

The faster your website loads, the better off you are.

0:31.3

With Google's core vital update,

0:33.0

that makes it super, super important

0:34.8

to optimize your site for low time.

0:37.6

And one easy way to do it is use the host

0:40.0

that Eric and I use, Dreamhost.

0:42.0

So just go to Dream Host or Google it.

0:44.8

Find it, check it out, and it's a great way

0:47.0

to improve your low time.

0:50.5

Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel. And today we are going to talk about seven simple Facebook ad hacks for the rest of 2020. So I'll start with number one. Number one for in terms of Facebook

1:06.0

ad hacks I actually got this from the CMO of click funnels he actually just

1:10.6

explained it to me yesterday and it's something that we've been doing and I think a lot of people should be doing is set it and forget it retargeting.

1:17.5

What that basically means is let's say if someone lands on my hits a landing page and the landing page is telling the

1:25.5

opt-in for example for our consulting school offer on how to grow agencies it's like

1:29.4

here's the benefits for opting in right Eric's built this agency before he's worked with these clients,

1:33.6

blah, blah, blah, blah, blah, blah, blah.

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