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The Knowledge Project

7 Principles of Inner Excellence to Stay Calm Under Fire | Jim Murphy

The Knowledge Project

Shane Parrish

Business, Society & Culture, Technology, Education, Self-improvement, Investing, Entrepreneurship

4.72.9K Ratings

🗓️ 25 November 2025

⏱️ 77 minutes

🧾️ Download transcript

Summary

Top Performance Coach Jim Murphy reveals how to eliminate fear, master pressure, and unlock elite performance. Jim spent 5 years writing Inner Excellence, the mental toughness manual that shot from obscurity to #1 New York Times bestseller overnight when star athlete A.J. Brown was caught reading it on the sidelines of a NFL playoff game. A personal coach to professional baseball players and Olympic athletes, he teaches how extraordinary performance and a meaningful life follow the exact same path. ----- Approximate Chapters: (00:00) Introduction (01:01) The Three Elements of Inner Excellence (04:36) Before Fame (05:42) Discovery: When A.J. Brown Read ‘Inner Excellence’ on TV (12:01) Powering Your Life With Clean Fuel vs. Dirty Fuel (16:26) Ad Break (22:34) Why You Avoid Life by Keeping 'Busy' (25:39) Purpose in Life and How He Found Religion (31:09) The Interaction of Ego, Self-Centeredness, and Self-Confidence (33:59) How to Navigate Failure and Learn From It (41:43) Dealing With Comparison in the Modern World (47:34) Discovering Your Inner Excellence (51:25) Does Success Equal Happiness? (55:00) Feeling Guilt or FOMO About Life Choices (01:01:21) Changing Your Focus to Get Through Challenging Goals (01:05:40) Choices Are Hard to Act On, Rules Are Not (01:10:40) Daily Mantras for Success (01:12:15) Is the Best Possible Life Driven by Ambition or Love? (01:14:52) Why Do We Train Our Bodies but Don’t Train Our Minds? (01:15:38) What Is Success for You? ----- Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠------Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠------ Follow Shane Parrish:X: ⁠⁠⁠⁠⁠https://x.com/shaneparrish Insta: https://www.instagram.com/farnamstreet/ LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ ------ Thank you to the sponsors for this episode: Basecamp: Stop struggling, start making progress. Get somewhere with Basecamp. Sign up free at http://basecamp.com/knowledgeproject reMarkable: Get your paper tablet at https://www.reMarkable.com today Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

People come to me. They don't come to me for small, small goals. They want to be world number one.

0:04.4

You hit the New York Times best of all I was. The book was five years of full-time writing and research,

0:08.3

but I came out of that with the near mental breakdown. I spent my life savings, $90,000 in debt.

0:14.2

I want to dive into this developing ourselves as a person and use this episode as a means to sort

0:20.7

of teach people innerance and how they can

0:23.0

perform under pressure and also live the life of more meaning. What I've seen with people that are

0:27.6

very talented is that exactly what you said is just next, next, next, next, like let's get another

0:33.2

goal to us to achieve something else. It's a dangerous trap. Inter-excellence is about expanding what you believe is possible.

0:39.8

Everything is here to teach me and help me.

0:41.2

It's all working for my good.

0:42.6

So we're going to go look for those moments when you're most uncomfortable.

0:45.5

Where does ego and sort of self-centeredness and self-confidence interact?

0:50.8

Confidence is super helpful.

0:52.3

But there's something even more powerful than confidence,

0:55.2

and that's... I want to start with this book, Inner Excellence. So you wrote this book,

1:06.2

you wanted to put together a manual on mental toughness and performance under pressure. And the first thing I

1:13.5

highlighted in this book, it's not even on a page number, it's in the preface here, is the quality of

1:19.0

your life is based on three elements, your inner world of thoughts and feelings, beliefs, and

1:24.5

desires, your frame of reference mindset from which you see the world

1:29.1

and your relationships. How did you hit on that? Well, I mean, the book was five years of

1:35.0

full-time writing and research. And so that is a very holistic approach. And I think that's

1:39.8

what you need. If you want human optimization, we need to be holistic. We need to get deeper than just the mind.

...

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