I'm not saying like I'm above this.

No one's above this.

This is cool.

These guys just sold $7 million in multi-tools in like a week.

I feel like I can rule the world.

I know I could be what I want to.

I put my all in it like no days off.

On a road, let's travel never look at you back.

So in order for a creator business to work, the creator needs to be loved. What makes a creator

lovable? Like, what attributes do they have where you see it and you're like, that person has it

and people will buy because of them? Finding creators that have, like, real love from their communities

is the whole thing, thing right because those are

the most durable audiences that will kind of go it makes them not cancelable it they people feel like

they are their buddies their friends so i think like what makes them loved is you feel like you're

watching a version of yourself doing it you know when you're if you're a woodworker and you watch jonathan cats moses you feel like you're watching a version of yourself doing it.

You know, if you're a woodworker and you watch Jonathan Katz-Moses, you're like,

oh, this guy's just like me, and he's teaching me, I'm learning,

and it's like a buddy who's walking me into my favorite hobby, my favorite niche.

So they have to be relatable.

I think so. Relatable is a good way to put it. I think, you know, often feels like your big sister or your big brother, too, where you're like, okay, they're teaching me, you know, like you like motorcycles, right? Like they're pain in the ass to like maintain, to deal with, to find the right roots, to find the right routes on road, to find the right routes off road. But I got three or four guys that I can call and say, hey, I'm going to the Pacific Northwest. Where do I go? What do I need to pack? Like, what am I missing? Like, walk me through that trip you took. And they give me the tools that I need to kind of get where I want to go. And I feel like those creators are the most interesting that can build durable businesses. And now you're a partner at Slow, is that right? Yeah, I'm a venture partner at Slow. I've been here for about a year. And before that, I was at the Churning Group. Man, Chernin, I've hung out with those guys a bit. Yes. I saw your podcast with Kevin, which was great. Yeah, we've had Kevin on. I'm friends with

Doug DeMorrow. Doug, I found that. I found that. That was you? Yeah. Yeah, yeah. Your guys's insight,

back in like 14, 15, and 16, which it seems so obvious now, it was like, we're going to take

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