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Marketing School - Digital Marketing and Online Marketing Tips

7 Marketing Tools for the Rest of 2023 #2557

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 12 September 2023

⏱️ 6 minutes

🧾️ Download transcript

Summary

In episode #2557, you’ll get seven new tools to optimize and enhance your marketing strategy for the remainder of 2023. Tune in to start to equip yourself with mechanisms to measure website performance, support the creative process, create efficiencies, and optimize paid advertising. Thanks for listening! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: 7 marketing tools for the rest of 2023. [00:07] Microsoft Clarity’s free CRO Tool to measure website performance. [00:57] How AdCreative.ai is optimizing paid advertising [01:31] Motion App’s capacity to track creative performance. [01:51] The Tidio chatbot plugin leveraging AI. [02:21] How Air.ai could change customer service. [03:13] Adzooma’s role in simplifying marketing. [04:05] How Magellan.ai provides information on podcasts you might want to support. [03:20] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Microsoft Clarity AdCreative.ai Motion App Tidio Air.ai Adzooma Magellan.ai Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0

We're going to talk about seven marketing tools for the rest of 2023.

0:04.3

So we're going to keep this one simple.

0:06.4

First one, I'll start with the first one over here, Microsoft clarity.

0:09.2

So they sponsored the last mastermind, they sponsored this podcast, they were great.

0:13.7

But the cool thing is they got this free CRO tool that will analyze how things are performing

0:20.4

on your website. So basically it will give you insights on how like they'll say,

0:23.9

oh, looks like you aren't getting that many clicks above the fold or maybe you should fix this

0:27.6

over here. So they'll actually give you insights and it's a heat mapping, it's a testing tool

0:31.3

that you can use. Also, they're adding a chat GPT-like feature where you can just ask questions

0:36.9

about all the data that you have, right? The reason they're doing this, like let's call a spade

0:40.7

at the end of the day, the reason this is free is they're just trying to collect a big

0:44.4

corpus of data for their own use cases down the road. And because they're Microsoft, they're

0:48.9

what a three trillion dollar company and they can afford to do so. So we got a special message

0:55.2

from our sponsor. If you want to rank higher on Google, you got to look at your paid speed time.

1:01.6

The faster your website loads, the better off you are. With Google's Corvital update,

1:06.0

that makes it super, super important to optimize your site for low time. And one easy way to do it

1:12.2

is use the host that Eric and I use DreamHouse. So just go to DreamHouse or Google it,

1:17.9

find it, check it out, and it's a great way to improve your low time.

1:22.1

I want to take a second to tell you about my podcast co-hosts agency, so MP Digital. So

1:28.1

Neil Patel Digital, what they do is they do a whole host of marketing services and they are

1:34.5

global. They're worldwide. They have SMB services as well. They have mid-market to enterprise services

1:40.0

as well. They cover the entire gamut. So you can just go to MPdigital.com to learn more about it.

...

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