4.8 • 1.6K Ratings
🗓️ 22 April 2020
⏱️ 12 minutes
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Local farming is more than growing and selling lettuce and other ingredients - you have to meet customers where they are with a product they crave, explains Brandon Youst on today’s show.
Connect With Brandon Youst:
Brandon Youst is the founder of Bootstrap Farmer, a company bringing on inventive new products for small farmers. He’s also the founder of the Urban Farm Academy, an educational arm to teach more people how to start a farm business.
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0:00.0 | What's going on everyone? |
0:02.0 | What's going on everyone? |
0:04.0 | What's going on everyone? Welcome back to the Epic Gardening Podcast. Kevin and Spiritu |
0:17.4 | here and we're joined again by Brandon Yous, the founder of Bootstrap Farmer |
0:22.2 | and the founder of the Urban Farm Academy. |
0:24.4 | Now yesterday we talked about kind of what the Urban Farm Academy was and how investing in something |
0:30.5 | like that can be a really good way to speed up your growth if doing |
0:34.7 | an urban farm business is something that you want to do. |
0:37.8 | Today we're talking about around seven different local food business models that Brandon himself has run, has experience with, |
0:46.3 | all around the theme of meeting the customer where they are with products that they crave, |
0:50.0 | which I really, I think is just such a smart tagline to kind of orient your thinking about this. |
0:55.7 | So do we want to kick it off with the first one, Brandon? |
0:58.9 | Yeah, sure. |
1:00.0 | And that's making kambucha. So if you're looking for a really simple thing to make |
1:05.4 | that has really good margins, consider making kambuja. I mean it's a really |
1:08.9 | simple process. My favorite recipe is |
1:12.6 | is raspberry kibutcha. So all I have is just the starter. I make green tea. I put honey in there |
1:19.8 | and the raspberries that I grow. |
1:23.0 | So it's very easy to get local honey. |
1:25.8 | The Scobee, which is the starter you only need to buy once. |
1:30.0 | And the raspberries or whatever fruit you put in there could be seasonal. I mean that's a farm |
1:34.0 | infusion product. It's starting with what you have locally first and creating a value-added |
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