7 Copywriting Hacks for High-Converting Copy #2205

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 1 September 2022

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2205, Neil and Eric talk about 7 copywriting hacks for high-converting copy. Despite the rise in video content, text on the page continues to have a uniquely high impact on conversions. So it’s important for you to create engaging copy that sells your product! Learn how you can use your website to convert readers into customers by writing intriguing headlines, leveraging your data, incorporating testimonials, and much more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Copywriting Hacks for High-Converting Copy. [00:28] An overview of what we mean by high-converting copy. [00:38] How comparisons can help you increase conversion rates. [00:57] The concept of anchoring, and how to implement it by breaking down how you are providing a better deal than your competitor. [01:21] Why you should be incorporating stellar testimonials. [01:43] How to address all the potential objections people may have to buying your product. [03:03] Use your company data to back up your claims. [03:32] How to optimally write your headlines and encourage followers to read further. [04:26] Think about how your writing can be entertaining. [05:02] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [05:05] Check out https://www.marketingschool.io/jobs to see our job postings! [05:16] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:18.1	We got a special message from our sponsor.
0:22.8	If you want to rank higher on Google, you've got to look at your paid speed time.
0:27.3	The faster your website loads, the better off you are.
0:30.1	With Google's Corvital update, that makes it super, super important to optimize your
0:34.1	site for low time.
0:36.3	And one easy way to do it is use the host that Eric and I use, DreamHouse.
0:40.8	So just go to DreamHouse or Google it, find it, check it out, and it's a great way to
0:45.7	improve your low time.
0:47.5	All right.
0:48.5	So I wanted to take a second to tell you about my ad agency single grain.
0:53.2	So the cool thing about single grain is that we do a whole host of things, paid media
0:57.1	SEO, conversion rate optimization, and we are offering a free marketing plan.
1:02.6	So if you just Google single grain marketing plan, you will be able to find it and you
1:08.8	can just register for a free marketing plan and our team will get back to you.
1:12.3	All right, guys, before we start, we got a special message from our sponsor.
1:17.6	If you want to rank higher on Google, you've got to look at your paid speed time.
1:22.1	The faster your website loads, the better off you are.
1:25.0	With Google's Corvital update, that makes it super, super important to optimize your
	...

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