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Marketing School - Digital Marketing and Online Marketing Tips

7 Conversion Hacks to Test Before 2019 Ends | Ep. #1071

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.61.4K Ratings

🗓️ 7 July 2019

⏱️ 8 minutes

🧾️ Download transcript

Summary

In episode #1071, we discuss 7 conversion hacks. Tune in to hear which hacks you should try out. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Conversion Hacks to Test Before 2019 Ends [00:33] 1: Intercom. [00:45] Intercom has expanded their products and features. [01:29] 2: Paid advertising. [01:45] Remarket people with a video when they don’t convert from the original ad. [02:31] 3: Hull [02:37] Customer data platforms like Hull help you target the right customers. [03:15] 4: Gong. [03:25] Gong helps record and analyze sales calls. [03:56] 5: Product-led growth. [04:22] Offering useful tools for free will help you provide value and increase conversions. [04:45] 6: Security. [04:57] Emphasizing increased site security often increases conversions, because people are worried about security. [05:43] 7: Run tests. [06:20] Offer free trials and other options based on ideas from Redpoint. [06:35] That’s it for today! [06:42] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you got to look at your page speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a

0:49.3

great way to improve your load time.

0:51.6

Welcome to another episode of Marketing School.

0:55.0

I'm Eritsu.

0:56.0

And I'm Neil Patel.

0:58.0

And today we're going to talk about seven conversion hacks to test before 2019 ends.

1:03.0

Number one, well, there is something that we've been talking about for a while

1:07.0

and the product continues to get better and better and better.

1:10.0

The product is Intercom.

1:12.0

So, you know, live chat we've talked about for a while but the thing is now

1:14.9

intercom has so many different products and features that you can use such as and these

1:20.4

are I'm basically putting multiple hacks into one but you know the ability to

1:25.0

send a specific video to someone on a specific page you know that video helps increase

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