The amount of companies that start with a niche

and then expand and redefine their customer,

redefine their avatar, most businesses have,

especially the biggest ones.

Many huge examples start small because they

would narrowly define a problem for a specific

avatar and they expand over time. But the main point for this one is how much risk am I exposed to that is

knowable that I think could potentially break this equation from working in the future.

The wealthiest people in the world see business as a game. This podcast the game is my attempt at

documenting the lessons I've learned on my way to building acquisition

com into a billion dollar portfolio. My hope is that you use the lessons to grow your

business and maybe someday soon partner with us to get to a hundred million

dollars and beyond. I hope you share and enjoy. These are seven investing concepts that will make you money, starting with number one.

Lifetime gross profit compared to cost to acquire a customer, which basically means how

much money you make and profit from every person who comes into a business compared to how

much it costs to get them to buy to begin with. This is the fundamental economic unit of the business.

You buy attention, you buy eyeballs to get customers, and then you sell those eyeballs something that you're going to make

a profit from.

All the profit that gets generated from the business comes from this one ratio.

And so if someone has for example a one-to-one ratio of LTCV to CAC. They spend a dollar and they make a

dollar back and so that's it. You know let's say a 20 to one that means for

every dollar they put in they get 20 back as profit. This becomes a business that you can scale

...