My pleasure to have you with us here on the Clark Howard Show where it's all about you

and that quality yours.

But also I want to make sure that you're safe.

So the money you save, you can actually use some day, coming up later, I want to tell

you something shocking, where's the safest place for you to be in a vehicle?

It's really not where you think.

So I want to talk about something that seems to be getting to be more and more and more

of a problem.

Our consumer behavior is a buyer is so influenced by reviews that now there are people who all

they do full-time is they earn their living by writing fake reviews.

And a lot of companies that are trying to get a product sold in the marketplace or get

you either a restaurant or get you to stay at a particular place, they're contracting

with these organizations that write fake reviews.

And there was a new study by which, which is a consumer organization that has its greatest

influence in England, but does all kinds of research that found that reviews on Amazon

are overwhelmingly fake, which is something that's come up before in other studies.

Amazon is furious about the new report about fakes, not about the problem of the fakes,

but that there's more publicity being brought to the table about the fakes.

The problem is that we are so influenced by these phony reviews.

And very seldom do we go past seeing on Amazon or any other site that something earn four

and a half stars, or depending on the system they're using four circles or five circles,

or whatever the rating system is, it's always generally something to five.

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