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This 15-year-old is running a100,000 business on the side from school, on the side from sports, on the side from just regular teenage stuff.

Stick around in this one to hear his process for coming up with the idea, how he made his first sales, and the growth in marketing tactics have helped him scale to hundreds of orders a day from cool towel.co.ukh, Harrison Knott. Welcome to The Side Hustle Show.

Well, Nick, first of all, thank you for having me on and I'm really excited to share, you know,

my top tips for everyone. Yeah, I'm excited for this one as well. I believe you're the youngest

guest in the 12-year history of the show. We probably started when you were a toddler. I was

three years old. Yeah, that's exciting. In its own. So a cool towel is a, you know, a cooling

neck towel inspired by I'm getting hot and sweaty playing squash as a

kid. Yep. So you just wrapped up your third summer of this business started when you're 13.

It's kind of nuts too. But can you give us a sense of how this summer went for you? Yep. So this

summer, I'm projected to £100,000 in revenue, which is about in dollars, about $130,000. Yeah. Obviously, that is revenue, disclaimer, that's not profit. To be transparent, there's lots of hidden costs involved. Everyone sees that big figure and thinks I'm making loads of money, but actually, I find more value in the skills that I've learned and the knowledge that I've learned along the way. Yeah. You got to be eking out some profit on that kind of sales volume, though, yeah? I'm probably sitting at around 20 profit, which is good. But it's all reinvested. It's all back into the business. Yeah, that's fantastic, you know, to have that kind of experience under your belt. Totally. All right. So where does this idea come from? It seems like almost kind of a commodity product where people would go on Amazon and say, okay, I've heard of this thing. I'm not very brand loyal when it comes to this thing. I don't know of any brands that are making this. So it's just like whatever comes up and has decent reviews. So what inspires you to say, you know what? I'm going to take a swing at this. Yeah, so I love playing sport and going to the

gym. That's sort of my passion. And three years ago, I decided that I'm sick and tired of being

hot and sweaty and uncomfortable. And essentially, I went on to Google and I searched up, you know,

like cooling towel, you know, like ways to cool down. And turns out aircon's expensive. Yeah. Fans don't really

work that while. They just pushed the hot air around. And the cooling towel wasn't really a thing

three years ago. It was around, but it wasn't, there was no big brand selling it. So I thought,

...