692. The Real Reason Product Business Sales Feel Hard (and How to Make a Profit)
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 19 May 2025
⏱️ 18 minutes
🧾️ Download transcript
Summary
Hey hey, Product Bosses! I know what it’s like to be out there posting, emailing, launching, and still wondering why the sales just aren’t coming in. In this episode, I’m getting real with you about why your business might feel like an uphill battle—and no, it’s not because you’re not working hard enough. It’s because you might be missing clarity—in your brand, your message, and your customer connection.
I share a personal story of a time when I thought I had done everything right for a launch—but it flopped. It wasn’t until I got super clear on who I was talking to, what I wanted to be known for, and how my product was different, that things started to turn around. And I didn’t change the product—I changed the message.
This is your reminder that you’re not broken and your business isn’t either. You might just be at a turning point. So if you’re ready to stop spinning your wheels and start selling with more confidence and ease, I’ve got you. Plus, if you’re ready to take this work even deeper, the doors are open to Standout Society—my signature program to help you build a brand that truly stands out.
Resources:
- Join me inside Standout Society and get the clarity your business deserves.
- Join our mailing list for access to additional training and support to turn your business into the best it can be.
- Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this Episode:
Instacart
Discover more about how Instacart can work for you!
Gloci
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Transcript
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| 0:00.0 | Hi, I'm Jacqueline Snyder, and this is the Product Boss podcast. I've helped launch and grow |
| 0:07.6 | thousands of product-based businesses, even one of my own. And over the last 20 years, I've seen |
| 0:13.3 | behind the scenes of businesses just like yours. Whether they are makers, manufacturers, |
| 0:18.8 | artists, or food and beverage businesses, I have spent |
| 0:21.6 | so many hours studying it all. I've discovered what makes them successful, what mistakes they |
| 0:27.5 | could have avoided, how did they turn their ideas into successful business, and what are the |
| 0:33.0 | strategies that they have used to make more sales and be discovered by more customers. |
| 0:40.5 | And this is what this show is all about. |
| 0:44.6 | Whether you're just starting out or you're looking to become a million dollar product boss, |
| 0:49.4 | I'm here to give you the permission to chase your dreams, no matter how big or small. |
| 0:56.3 | All you need is the right mindset, a little courage, strategy, and support, and you too can be the next million dollar product boss. Let's do this. Oh my goodness, friends, if you are anything like me, |
| 1:03.2 | you've probably spent more time running errands than running your business. Am I right? Like, |
| 1:06.8 | everything needs something. We got to run around. And I knew that this was like a major issue from me back in the day, which is why I decided |
| 1:14.2 | to get help where I could. |
| 1:16.1 | And I decided to let Instacart handle all of my grocery shopping. |
| 1:19.8 | So I no longer had to worry about running all the errands and having to run out and get more |
| 1:23.5 | almond milk from my lotches. |
| 1:25.2 | Rather, I was like, you know what? |
| 1:26.2 | We're just going to let Instacart handle that. So I want you to imagine skipping the store and getting back to designing, |
| 1:31.4 | packaging orders, making, or maybe actually taking a break, even a nap. Remember those? Okay, so with |
| 1:36.8 | Instacart, you can get groceries and essentials delivered in as fast as an hour so you can focus |
| 1:41.5 | on growing your business without sacrificing a meal. Plus, less stress and more focus. And here's a tip. I've actually used Instacart before to order |
... |
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