692: $2500/mo with Online Directories

The Side Hustle Show

Nick Loper

How To, Entrepreneurship, Business, Education

4.7 • 1.6K Ratings

🗓️ 21 August 2025

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What if you could build a website that earns thousands per month in relatively hands-off income while traditional SEO struggles? That's exactly what Frey Chu has done with his directory-style websites. While article-based content sites have been getting hammered by Google updates, directory content has remained resistant to these changes and continues to generate that elusive semi-passive income online. Frey built his first directory in the thrifting space, and six months later discovered it was getting 1,000 visitors per day. He quickly monetized with ads and made $1,200 that first month without doing much of anything. Today, Frey earns a few thousand dollars monthly from his directory portfolio at ShipYourDirectory.com and teaches others how to replicate his success. Tune into Episode 692 of the Side Hustle Show to learn: How to find profitable directory niches using data-driven research Where and how to collect massive amounts of location data at scale Proven monetization strategies beyond just display ads Marketing tactics that actually work for directory sites Full Show Notes: $2500/mo with Online Directories Free Listener Bonus: 100+ Low-Competition Directory Niche Ideas New to the Show? Get your personalized money-making playlist ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mint Mobile⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Cut your wireless bill to $15 a month! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠OpenPhone⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get 20% off of your first 6 months! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Sign up for a $1 per month trial! About The Side Hustle Show This is the entrepreneurship podcast you can actually apply! The award-winning small business show covers the best side hustles and ⁠side hustle ideas⁠. We share how to start a business and ⁠make money online⁠ and offline, including online business, side gigs, freelancing, marketing, sales funnels, investing, and much more. Join 100,000+ listeners and get legit business ideas and ⁠passive income⁠ strategies straight to your earbuds. No BS, just actionable tips on how to start and grow your side hustle. Hosted by Nick Loper of ⁠Side Hustle Nation⁠.

Transcript

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1:00.0	Okay, I am medium obsessed with the side hustle, and as you listen in, I think you'll understand why.
1:01.0	So traditional SEO for article-based content, niche sites, authority sites, blogs, whatever you
1:06.5	want to call them, that's been a bit of a bloodbath in the last couple of years, and maybe
1:10.6	that's being gentle, harder and harder toath in the last couple years, and maybe that's being
1:11.0	gentle, harder and harder to make money in that space.
1:14.0	But there's one type of content that's been resistant to those changes.
1:18.4	It's still thriving.
1:19.3	It's still earning creators that elusive, call it semi-passive income online, and that's
1:24.2	directory content.
1:25.9	Today, you're going to learn how to come up with profitable directory ideas, niches,
1:30.1	and how to quickly build out that content and some tried and true marketing and monetization
1:36.0	tactics to get the ball rolling there.
1:38.0	Now, to help school me on this is a guy who walks the talk.
1:41.4	He's built several of these directory-style websites from scratch and now earns
1:45.5	a few thousand bucks a month from those relatively hands-off from ship your directory.com.
	...

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