#691: Gaining agility and results with composable CMS, with Mark Wheeler from Storyblok

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 16 June 2025

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

Is your CMS holding your creativity—and marketing growth—hostage? When speed and agility are everything, most marketing teams are still stuck in the slow lane—waiting on developers to publish updates, launch campaigns, or even fix a typo. Sound familiar? Today’s guest says it’s time for marketers to take the wheel. Mark Wheeler, Chief Marketing Officer at Storyblok is here to talk about redefining what a CMS should be—with a composable, API-first platform that puts control back in marketers’ hands. With clients like Netflix and Adidas, Storyblok is helping to lead a movement away from bloated, outdated systems and toward a faster, smarter, more flexible way of working. About Mark WheelerAs CMO of Storyblok, Mark Wheeler leads the marketing strategy and execution to drive business growth and redefine the CMS category. Recognized as a Top 100 B2B global CMO, he's dedicated to building communities for marketers and developers. With a deep understanding of digital experiences, Mark ensures Storyblok delivers exceptional value. Previously, as CMO of LeanIX, he played a key role in doubling customers in two years and contributing to its successful acquisition by SAP. He has also held senior marketing roles at Nutanix, EMC, Sitecore, and Adobe. RESOURCES Storyblok: https://www.storyblok.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	What if your customer experience and culture strategy didn't just create value but actually funded your growth?
0:05.5	I'm inviting you to join me in a powerful mastermind group.
0:08.5	I'm co-leading with Journey Spark Consulting.
0:11.0	It's called the CX and Culture Connection, creating a self-funding growth flywheel.
0:16.0	And it brings together CX and culture leaders who want to drive change, build stronger internal collaboration,
0:22.2	and actually reinvest efficiency savings into growth driving initiatives. This isn't just theory.
0:27.6	You'll get monthly virtual sessions, one-on-one coaching, quarterly workshops, and access to
0:32.5	the value accelerator tools focused on strategy, cultural alignment, and voice of customer. Plus, you'll connect with
0:38.7	leaders across functions, from marketing to product to ops, who are facing the same challenges
0:43.6	and pushing towards the same goals. Up to four team members can participate from your organization,
0:48.6	so you're building alignment while building momentum. Want in? Learn more and sign up at
0:53.6	journey spark consulting.com slash mastermind.
0:57.6	That's journey spark consulting.com slash mastermind. Let's turn your CX investment into a growth engine.
1:05.1	The Agile brand.
1:19.2	Welcome to season seven of the Agile brand, where we discuss the trends and topics marketing leaders need to know.
1:21.1	Stay curious, stay agile, and join the top enterprise brands and MARTEC platforms as we
1:26.3	explore marketing technology,
1:28.2	AI, e-commerce, and whatever's next for the Omnichannel customer experience.
1:33.4	Together we'll discover what it takes to create an agile brand, built for today and tomorrow,
1:37.8	and built for customers, employees, and continued business growth.
1:42.2	I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, AI, and marketing operations.
1:48.0	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology services,
	...

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