689. “I Launched My Product-Based Business… So Why Aren’t Sales Coming In?” | Coaching Session with Ashley of Saints & Ivy

The Product Boss Podcast

Jacqueline Snyder

Marketing, Entrepreneurship, Business

4.8 • 912 Ratings

🗓️ 8 May 2025

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Hey hey, Product Bosses! In this week’s coaching session, I sit down with Ashley Terrell, founder of the children’s pajama brand Saints & Ivy, who’s navigating the early stages of her product launch. Like many of you, Ashley launched a beautiful product with heart and purpose—but found herself stuck when sales didn’t follow. She came to me with questions like: “Why isn’t anyone buying?” and “What should I post on social media?”

Together, we uncover that this isn’t a product or price problem—it’s an awareness problem. So many small businesses struggle with this exact hurdle. Ashley and I work through a visibility strategy, starting with defining her ideal customer and then using the ABCs of content (Attract, Bond, Convert) to build a rhythm for her brand on social media. It’s not about posting more, it’s about posting with purpose.

Ashley’s mission to bring culturally inclusive, representation-rich pajamas to the market is powerful—and what she needed most was for people to see it. In this episode, I help her connect the dots between product, brand voice, and customer identity. If you're building a business rooted in heart and impact, this episode will give you the roadmap to get visible, build connection, and ultimately boost sales.

Resources:

Learn more about Ashley’s line of sleepwear here.
Follow Saints and Ivy on Instagram by clicking here.
Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

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Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

Transcript

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0:00.0	Hi, I'm Jacqueline Snyder, and this is the Product Boss podcast. I've helped launch and grow
0:07.6	thousands of product-based businesses, even one of my own. And over the last 20 years,
0:12.6	I've seen behind the scenes of businesses just like yours. Whether they are makers,
0:17.9	manufacturers, artists, or food and beverage businesses, I have spent so many
0:22.4	hours studying it all. I've discovered what makes them successful, what mistakes they could have
0:27.8	avoided, how did they turn their ideas into successful business, and what are the strategies
0:33.3	that they have used to make more sales and be discovered by more customers. And this is what this show
0:39.6	is all about. Whether you're just starting out or you're looking to become a million dollar product boss,
0:44.9	I'm here to give you the permission to chase your dreams, no matter how big or small. All you need is
0:51.1	the right mindset, a little courage, strategy, and support, and you too can be
0:55.8	the next million dollar product boss. Let's do this. Oh my goodness, friends, if you are anything like me,
1:02.7	you probably spend more time running errands than running your business. Am I right? Like everything needs
1:07.2	something. We got to run around. And I knew that this was like a major issue from me back in
1:11.7	the day, which is why I decided to get help where I could. And I decided to let Instacart
1:17.4	handle all of my grocery shopping. So I no longer had to worry about running all the errands and having
1:22.0	to run out and get more almond milk from my lachase. Rather, I was like, you know what? We're just
1:26.0	going to let Instacart handle that. So I want you to imagine skipping the store and getting back to designing packaging orders making
1:32.1	or maybe actually taking a break even a nap remember those okay so with instacart you can get groceries
1:37.7	and essentials delivered in as fast as an hour so you can focus on growing your business without
1:42.0	sacrificing a meal plus less stress and more
1:44.3	focus. And here's a tip. I've actually used Instacart before to order gifts from my daughter's
1:48.8	friend's birthday parties because I haven't had time to run out and get presents. And I've been able to
	...

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