68: Perspectives on Private Equity and the World of the Consumer - With Tara Alhadeff, Partner at Permira

Money Maze Podcast

Business, Investing, Management, News, Business News

4.8 • 216 Ratings

🗓️ 30 June 2022

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the second of our series on private equity, we are going to discuss one of Europe’s premier operators. Established as Schroder Ventures 35 years ago, the firm evolved into Permira in 1997. Today they have more than €60bn under management, employ over 450 people and operate in 16 offices worldwide.

Permira has backed over 300 businesses; many of them, like Hugo Boss, Dr. Martens and McAfee software, are household names.

Tara Alhadeff, Partner responsible for brand strategy in the consumer space, discusses Permira’s approach, and in particular why ‘heritage brands need a different lens’ and ‘why, with heritage brands, magic can happen’.

She discusses the examples of Dr. Martens and Golden Goose, both current investments, and references the past deals of Hugo Boss and Valentino.

Tara talks about the need for long-term custody of great brands and why in some cases the size of the brand is bigger than the size of the business. She also discusses the importance of management, the relationship between Permira and portfolio companies, and how they think about exits.

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The Money Maze Podcast is sponsored by Schroders, Bremont Watches, LiveTrade and Mintus.

Transcript

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0:00.0	Welcome to the Money Maze podcast. I'm Simon Brewer and Will Campion and I have created this show to explore and unravel some of the mysteries surrounding the investment business.
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0:55.5	you to tell a friend or colleague about it. Thank you for listening. We're delighted to have
1:02.6	Schroeder's as a sponsor and corporate partner. Shroder's is a global investment manager
1:07.7	whose purpose is to provide excellent investment performance through
1:11.5	active decision-making. For more than two centuries, Schroeder's has evolved their understanding
1:16.3	of markets, offering investment solutions across fixed income, equities, multi-asset, as well as private
1:22.6	markets through Schroeder's capital. Shroder's actively invests in companies with
1:27.1	responsible and
1:28.1	durable business models. They're also a leading specialist in impact investing for clients who want
1:33.2	to maximize positive change. Capital is at risk with investing.
1:38.2	Bramont is also a sponsor of the Money Maze podcast. Bramont is a British company based in Henley
1:44.1	that was established 20 years ago by two young brothers
1:47.3	whose dream was to design and engineer beautiful chronometers.
1:52.1	When Giles English, one of those brothers
1:54.2	appeared as a guest on the Money Mays podcast last year,
	...

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