68: MegaBabe Personified with Katie Sturino

Caviar Dreams, Tuna Fish Budget with Margaret Josephs

Dear Media

Society & Culture, Business

4.7 • 760 Ratings

🗓️ 5 May 2021

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

Katie Sturino is a true powerhouse and the ultimate advocate for women! Whilst her start in luxury PR sounded like a dream job, life at Chanel and Dolce and Gabbana was far from a fairytale. By 25 Katie realized that going it alone was the power move she needed to play and to do it her way! She started her own PR firm, launched the career of the original “dog of Instagram'' her beloved Toast and amassed an army of followers with her body positivity posts. Katie has used her platform to start conversations with brands to increase their offering and be more size inclusive. Her hilarious videos are as engaging as they are effective. Taking the shame off of women and shifting the blame onto brands for not catering to all women. But she didn’t stop there, after years of shopping for personal care products targeted at women’s needs she found herself staring at shelves full of jock itch powder and wondering why nothing was for the girls! It was there that she was compelled to create MegaBabe! Perfectly packaged powerful products that solve issues like chafing thighs and sweaty boobs initially had people giggling and doubting... but Katie laughed all the way to Target and Ulta where they sit on the shelves in every store! Now Katie has written a body positivity journal workbook Body Talk: How to Embrace Your Body and Start Living Your Best Life. If she is not the definition of Mega Babe I don’t know who is!

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Transcript

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0:00.0	Do you dream of being CEO of your own empire, running your own company, achieving your life's goals, yet wake up in a cold sweat?
0:08.2	Next, the last night's take out leftovers and a pile of bus ticket stops?
0:12.5	You are not alone. Like many others, you are suffering from a classic case of caviar dreams, tuna fish budget.
0:19.9	I'm Margaret Josephs.
0:21.4	And I'm Lexi Bobbuto.
0:22.7	And every week, we'll be talking to influencers, trailblazers, disruptors, and risk
0:27.0	takers who'll share their own journey to Caviar Dreams on a Tuna Fish budget.
0:32.0	Side effects may include increased motivation, boundless happiness, and a fast-track to success.
0:35.7	Hello, Caviar Dreamers.
0:37.2	Hello, Caviar Dreamers. Hello, Caviar Dreamers.
0:39.1	Today is a great day.
0:40.5	Today is a great day because I am a woman, hear me, raw.
0:43.5	That's right.
0:44.4	We have amazing Katie Serino from Megabay Beauty.
0:47.7	Yes, she is, she's had such an evolution of a career.
0:51.3	She started off in luxury fashion, PR.
0:53.5	She entered Chanel which
0:55.4	daughter Savannah launched her own company age 25 had I think she had really the most
1:03.0	influencer the influencer dog that started at all yes toast RIP toast RIP toast and she's a legend. And she's amazing. And she had the 12ish. Yep. She had an amazing plus size fashion. Lifestyle. Yes. All inclusivity. The 12ish. So she's just so great. And I just love her. She is empowering to women. But her brand that she has created has blown up over the last
1:30.5	three years.
1:31.4	Lexi, you are a fan.
1:32.8	I'm a major fan.
	...

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