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The Side Hustle Show

678: $300k Worth of BBQ Rub on the Side

The Side Hustle Show

Nick Loper

Business, Education, Entrepreneurship, How To

4.71.6K Ratings

🗓️ 19 June 2025

⏱️ 61 minutes

🧾️ Download transcript

Summary

What if you could turn someone else's proven product into a six-figure side hustle by simply adding your own story and marketing magic? Chris Gray from BaldBuck.com is doing exactly that with his barbecue seasoning business, generating around $300,000 annually selling a product he didn't create — he just white-labeled it with his own branding and marketing approach. Chris didn't spend months in a lab perfecting his own spice blend. Instead, he found a seasoning that was already working, slapped his own label on it, and built a compelling story around it. Now he has a thriving e-commerce business that proves you don't need to reinvent the wheel to build something profitable. Listen to Episode 678 of the Side Hustle Show to learn: How to find and white-label products that are already selling Creative influencer outreach strategies that actually work Ways to build a community around any product through storytelling Email marketing tactics that turn customers into fans Full Show Notes: $300k Worth of BBQ Rub on the Side New to the Show? Get your personalized money-making playlist ⁠⁠here⁠⁠! Sponsors: ⁠⁠Mint Mobile⁠⁠⁠⁠ — Cut your wireless bill to $15 a month! ⁠⁠⁠⁠Indeed⁠⁠⁠⁠ – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! ⁠⁠⁠⁠OpenPhone⁠⁠⁠⁠ — Get 20% off of your first 6 months! ⁠⁠⁠⁠Shopify⁠⁠⁠⁠ — Sign up for a $1 per month trial!

Transcript

Click on a timestamp to play from that location

0:00.0

Hey, this guy sells 300 grand a year on the side of a product he didn't even invent.

0:06.1

What's up?

0:06.4

What's up?

0:06.7

Nick Loper here, welcome to The Side Hustle Show, where we've been helping people make extra

0:10.7

money since 2013.

0:12.9

Today's guest took a creative approach to his side hustle, starting with a product

0:17.2

that was already selling and then applying his own branding, marketing,

0:21.1

positioning to it and driving around $300,000 a year in sales from bald buck.com.

0:28.2

Chris Gray, welcome to The Side Ussel Show.

0:30.2

Nick, I'm happy to be here.

0:32.0

Your voice is so soothing.

0:34.6

Like, it could be like on a calm radio station or something. You have a really nice voice, dude.

0:40.7

This is my podcast voice honed over, over decades of doing this. Okay. Well, you as well, very deep.

0:46.3

But stick around in this one. We're going to learn how Chris came up with the idea for Bald Buck

0:50.6

barbecue seasoning. It's a barbecue rub brand. The sales tactics you can borrow for your own business and how he's grown and scaled all

0:57.6

as a part-time project.

0:59.6

And barbecue season is upon us.

1:01.7

So good timing on this one.

1:03.1

And my understanding is that's where this story starts a few years ago, eating some

1:07.2

delicious chicken.

1:08.4

Yeah, man, I was hanging out with my brother-in-law.

1:11.4

And I'm, you know, I'm in Texas, Texas boy, and I love smoking food.

...

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