If your traffic has been eroded by AI snippets and Reddit in the search results, this episode

is going to show you how to fight back and tap into the power of Reddit. Now, it feels a little bit

like if you can't beat them, join them kind of strategy, but there's no ignoring that Reddit,

the self-proclaimed front page of the internet, has found itself on the front page of just about every Google search. Stick around in this one. We're breaking down how to get some

of that traffic flowing back to you, the Reddit research and content best practices to be aware of,

and some common mistakes to avoid. Now, to help out, I've enlisted a professional content

marketer who's been helping businesses and brands take advantage of this brave new Reddit-dominated search world from redvisible.com,

red with two D's Amy Aitman.

Welcome to The Sidehousell show.

Hi, I'm so excited.

I love this show, and I'm really excited to get into this.

So much fun.

And me as well. I've got some big

Reddit news to share coming up. But maybe you can kick us off with an example of what is

possible from a publishing standpoint of, well, maybe my own site is having a hard time

ranking anymore, but I could publish the same or similar content on Reddit and have a jump

to the first page almost immediately.

So case study really, really fun. I was looking at one of our clients today and in SaaS,

I guess a SaaS tool. Okay. Software product. And we have a website that we publish,

reviews, comparisons, been around for a long time. We still do publish on our third

party publishers, but we will publish a full-scale article, blog, and then we'll share something

in Reddit, in either a sub-reddit that we own and that we built out, and we'll share,

...