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The Agile Brand with Greg Kihlstrom

#673: Predictive and proactive customer experiences, with Vinod Muthukrishnan, Cisco

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 7 May 2025

⏱️ 27 minutes

🧾️ Download transcript

Summary

Customer expectations have skyrocketed—people now demand instant, personalized, and seamless interactions across every touchpoint. But are companies truly meeting these expectations, or are they still stuck in reactive customer service models? What if AI could completely transform the customer experience into something proactive, predictive, and even empathetic? Joining me today is Vinod Muthukrishnan, VP & COO of Webex Customer Experience at Cisco. Vinod is a leader in the future of customer experience (CX), helping organizations use AI to anticipate customer needs, deliver seamless automation, and create personalized interactions at scale. Vinod Muthukrishnan is the VP & COO for the Webex Customer Experience Business Unit, overseeing Go To Market, Customer, and Business Operations. In this role he collaborates with Cisco field teams, partners, and customers to deliver innovative solutions. His passion lies in creating products that solve real customer pain points and providing a seamless customer experience. He also values building strong communities, teams, culture, and operating rhythms.Previously, Vinod spent three years in Enterprise AI at Uniphore, a Cisco Investments Portfolio Company, where he developed a product enabling Citizen Developers to create AI and automation solutions. He managed Uniphore’s customer functions, including Delivery, Technical Support, Customer Success, and AI consulting, helping enterprises align their business goals with AI roadmaps.Vinod was also VP & COO at the Webex Contact Center Business Unit during a period of significant growth and innovation. During his tenure at the BU, the IMI CPaaS business was acquired, and Webex Contact Center was launched. These two initiatives now serve as the foundations of the Webex Customer Experience Business Unit. Vinod oversaw all GTM functions.He joined Cisco when his startup, CloudCherry, was acquired in 2019. As Co-Founder and CEO of CloudCherry, he and his team developed a Customer Experience Platform that became Webex Experience Management. They also built the foundations of the Customer Journey Data Service, essential to the Webex Portfolio today.Coming from a military family, Vinod began his career in the Merchant Marine at 18, becoming a certified First Officer with Maersk Line and sailing to over 60 countries. He later joined the founding team at MarketSimplified, which introduced mobile trading to major brokerages like TD Ameritrade and OptionsExpress. RESOURCESCisco: https://www.cisco.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsOnline Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrandDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0

Your brand may be staying on top of current trends, but are you agile enough to stay relevant,

0:04.6

resilient, and successful as customers, competition, and the world continues to change at a

0:10.4

breakneck pace. I'm thrilled to share the newly revised version of my first book, The Agile

0:15.7

Brand. I'm calling it the Agile Brand Revisited. It's been updated to reflect our continually changing world,

0:22.1

and it provides seven principles that form the backbone of an Agile brand, offering detailed

0:26.8

insights and actionable steps for incorporating them into your business strategy. This is the book

0:31.9

that started it all, and I'm excited to share it with you. It's now available in print and digital

0:36.4

formats and available everywhere.

0:38.3

Learn more by going to the Agile Brand Guide website at www.adagelbrand guide.com.

0:44.3

The Agile Brand.

0:52.3

Welcome to Season 7 of the Agile brand, where we discuss the trends and topics marketing leaders need to know.

1:00.3

Stay curious, stay agile, and join the top enterprise brands and MARTEC platforms as we explore marketing technology, AI, e-commerce, and whatever's next for the Omnichannel customer experience.

1:12.6

Together we'll discover what it takes to create an Agile brand, built for today and tomorrow,

1:16.6

and built for customers, employees, and continued business growth.

1:20.6

I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, AI, and marketing operations.

1:32.4

The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology services, talent services, and real-world application. For more information, go to

1:38.0

T-EK Systems.com. To make sure you always get the latest episodes, please hit subscribe on the app

1:44.1

you listen to podcasts on and leave us a rating so others can find us as well.

1:48.6

And now on to the show.

1:52.2

Customer expectations have skyrocketed.

1:55.1

People now demand instant, personalized, and seamless interactions across every touchpoint.

2:00.1

But are companies truly meeting

...

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