67: The Secret to Getting Ridiculous Amounts of Press for Your Business with Scott Jordan of SCOTTeVEST

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 19 November 2015

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

Scott Jordan is no wall flower. He is a force to be reckoned with – and when he became frustrated with carrying devices and wanted something better than a man bag or a fanny pack he quit his job as a lawyer at a startup and launched SCOTTeVEST– a travel clothier that specializes in multi-pocket clothing specifically built around the tech gear we all carry. That decision, fourteen years ago, was made based on a philosophy that has guided much of his entrepreneurial journey – anything worth doing is worth doing now. Scott Jordan’s first product, the eVest 1.0, has morphed into a full line of clothing for men and women and a company that has landed on Inc.’s Fastest Growing Companies List three consecutive years. With global sales exceeding $10 million and Board of Advisors that includes Steve Wozniak (yes, the Steve Wozniak) and Kenneth “Hap” Klopp (co-founder of North Face), SCOTTeVEST has traversed the startup desert and reached the land milk and money. In this interview you will learn: How to use the power of storytelling to sell a product no one's ever heard of The power of PR and spin, how to make the best out of a bad situation and come out on top What is controversy and why it isn't always a bad thing Answer to the question of whether or not you should bootstrap or go after investors The strategies that Scott used to get his name and his business on the map & much more!

Transcript

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0:00.0	This is episode number 67 with Scott Jordan of the Founder Podcast.
0:07.0	What you need is thirst. You need to be a thirsty human who is intent on learning. It's a really
0:13.4	fascinating exploration of human potential. Now the founder podcast. Even the greatest entrepreneurs had help
0:24.0	If you want to learn from the most successful founders on the planet
0:27.6	You are in the right place
0:29.4	Branson, Mark Cuban, Tony Robbins, Tim Ferriss
0:32.3	Arianna Humphington, Steve Case, Gary V, Sophia Amorosa,
0:35.4	Barbara Corcoran, Damon John
0:36.7	Learn from the greatest minds in business today with interviews hosted by Nathan
0:41.1	Chan.
0:41.7	This is not your average entrepreneur podcast.
0:45.5	The Founder Podcast.
0:52.4	Hey guys, thank you so much for tuning in. Before we start today's episode, I just want to let
0:58.5	you know that our goal at founder is to help entrepreneurs succeed however we can by giving
1:04.2	away high quality content in the form of interviews, blog posts, podcasts, YouTube videos,
1:10.3	you name it. We put out so much content to help you.
1:13.4	And another interesting project that we're working on right now is partnering with world-class
1:18.3	founders like Damon John, Alexa von Tobel, Greta Van Riel, and so many more to teach crucial skills
1:24.9	like negotiation, finance, e-commerce, and so much more.
1:30.5	So if you'd like to get access to these free trainings with founders like this, which is
1:36.0	100% free, just go to founder.com forward slash free.
1:40.8	Okay, so now let's talk about today's episode.
	...

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