67. Farm-To-Table but Make it Fragrance (w/ MATIERE PREMIERE Perfumer, Supplier, & Co-Founder Aurélien Guichard)
Perfume Room
Emma Vernon
4.9 • 619 Ratings
🗓️ 20 September 2022
⏱️ 58 minutes
🧾️ Download transcript
Summary
Aurélien Guichard reaps what he sows... and then facets it. The rose and tuberose in his fragrances? It's sourced directly from his own organic flower farm in Grasse. So yeah, in addition to being an illustrious, brilliant, 7th-generation perfumer responsible for some of your favorite smells (*cough cough* Gucci Guilty, Versace Eros, Narciso Poudree, Burberry Hero) Guichard is redefining what it means to be sustainable, natural, and locally-sourced (and not in an annoying greenwashing way). We discuss his path to perfumery, the inspiration behind Matière Première, and how you never know when an old fragrance formula might resurface and become the next... Gucci Pour Homme.
FRAGS MENTIONED:
Scents of Wood Plum in Cognac, BDK Gris Charnel, Robert Piguet Petit Fracas, Matière Première: Neroli Oranger, Cologne Cedrat, Santal Austral, Encens Suave; Robert Piguet Fracas, Giorgio Beverly Hills Giorgio, Robert Piguet Petit Fracas, Matiere Premiere French Flower, Guerlain Aqua Allegoria Anisia Bella, Sean John Unforgivable, Gucci Pour Homme, Matière Première Crystal Saffron, Gucci Guilty, Narciso Rodriguez, Narciso Poudree, Burberry Hero, Versace Eros, Matière Première: Radical Rose, French Flower; Kenzo
FOLLOW: @matierepremiereparfums @aurelienguichard
SHOP: luckyscent.com (code: 10pr for 10% off orders over $40)
FOLLOW PERFUME ROOM: @perfumeroompod (IG) @emma_vern (TT)
Transcript
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| 0:00.0 | Welcome to the perfume room and greetings from L.A. I am here on the West Coast for the week, |
| 0:15.8 | and I came here for my cousin Max's wedding. This is no ordinary cousin. This is Max as in the person who wrote |
| 0:22.7 | the theme music for this podcast and also the voice behind that what's that smell sound that you |
| 0:28.6 | hear every single week. And if you follow me on TikTok, you saw that I did a scent consult for |
| 0:33.7 | Max and their fiance. And so they did indeed wear the fragrances that I selected for them. |
| 0:39.3 | Max wore a sense of wood, plum and cognac, and Chris wore Biti-K, Gris-Shernel. |
| 0:44.3 | They smelled amazing. The wedding was so beautiful, so thoughtful, so filled with love, so fun. |
| 0:50.3 | I know you're wondering what I wore. I wore Petit Fouca, and I had been recently inspired |
| 0:56.0 | after the interview with today's guest, and as I was packing my bag, I was like, |
| 1:00.3 | this is absolutely what I am going to wear to the wedding. It's such a buoyant, happy, joyful, |
| 1:07.1 | celebratory bubble gummy tuburose, and I just, I knew it's exactly what I wanted to wear. |
| 1:11.8 | To me, when I smell it, I see like a hot pink and that is the energy that I wanted to evoke. |
| 1:18.3 | Which is, of course, very relevant to today's episode because today I spoke to the creator of Petitv Chaka, |
| 1:24.1 | as well as hundreds of other fragrances that we all know and love. |
| 1:28.8 | Today, I am speaking with Ereleon Guichard, who is not just a perfumer. |
| 1:33.4 | He is a seventh generation perfumer. |
| 1:36.0 | His family is from grass, and it is in his blood. |
| 1:39.7 | In fact, Eurelion has such a unique position in the industry because he is the only |
| 1:44.1 | perfumer |
| 1:44.9 | who is also the supplier of his fragrance raw materials. |
| 1:49.4 | He owns his own organic farm in grass where he grows his own rose and tuberose that goes |
| 1:55.1 | into the very fragrances he creates. |
... |
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