#668: Secrets from a Multi-Million Dollar Marketing Team

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 4.9K Ratings

🗓️ 4 April 2024

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Standing out in the online marketing world by adapting to the trends and innovating your launch process! My friend, I totally understand how hard you’re working to stand out in the marketing world – it has become an incredibly challenging task! I'm lucky enough to have a fabulous marketing team behind me that constantly encourages me to experiment with new strategies and trends when it comes time to launch my programs. Now, I know you're asking yourself, "Amy, what if I don't have an entire marketing team?" Don't worry! Today, I'm lifting the curtain on how my team and I navigate the ever-evolving marketing trends without feeling overwhelmed or distracted. We've found that staying up-to-date with trends is all about finding a balance between being flexible enough to adapt and innovate, yet staying grounded in those core strategies that always work. So, in this episode, I share the top four strategies my marketing team uses to continue to test and improve our methods in alignment with what's happening in the industry. The best part? These strategies are (as always) tried, proven successful, and completely applicable to small businesses and solopreneurs. Believe me – this episode is jam packed with value no matter where you are in your journey! Today, you’ll hear about 4:31: Why mastering data driven refinement will increase your creativity 10:11: Strategies for gathering data as a small business or solopreneur 11:48: Our secret to success “rinse and repeat” method 15:33: How to use a high converting webinar as a sales vehicle 21:02: Tools to simplify your launch process 25:08: Breaking down our 360 marketing mindset 28:53: Tips and tricks for optimizing your off-season Listen in, pick a strategy (or all four!), and put it into action TODAY. Your business is just waiting to thrive, and I promise this is your golden ticket to success. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Transcript

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0:00.0	Data is boring for most marketers, but absolutely critical so we don't become victims to our own echo chambers or confirmation biases.
0:11.0	It's so exciting to believe in our new ideas enthusiastically, but without data to test if our
0:17.4	ideas are effective, we can spin our wheels creating something that isn't actually working.
0:26.1	I'm Amy Porterfield, ex-corpate girl turned CEO of a multi seven figure business,
0:31.7	but it wasn't all that long ago that I lacked the
0:34.2	confidence the budget and the time to focus on growing my small but mighty
0:40.3	business. Fast forward past many failed attempts and lessons learned. mighty business
0:43.7	and lessons learned and you'll see the business I have today,
0:47.3	one that changes lives and gives me more freedom than I ever thought possible, one that used to only exist as a daydream.
0:57.0	I created the online marketing made easy podcast to give you simple, actionable step-by-step strategies to help you do the same.
1:05.0	If you're an ambitious entrepreneur or one in the making who's looking to create a
1:09.7	business that makes an impact and a life you love,
1:13.3	you're in the right place, friend.
1:14.9	Let's get started. Welcome back to online marketing made easy. I'm your host Amy Porterfield and in
1:26.3	today's episode we're getting real about what it takes to stand out in the wild
1:32.4	world of online marketing.
1:34.5	And to do that, I'm pulling back the curtain
1:36.7	to take you inside the inner workings of my own marketing department.
1:42.1	Now, my marketing department is made up of some incredible humans who help me
1:46.7	okay to be honest they push me to experiment with new strategies and to learn and
1:52.2	iterate and execute and lead the charge when it comes to
1:55.3	launching my programs online. Now one of my main goals and the reason I want to record this
	...

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