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Online Marketing Made Easy with Amy Porterfield

#665: Trends And Strategies For Membership Businesses In The World Of AI With Stu McLaren

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.94.9K Ratings

🗓️ 28 March 2024

⏱️ 49 minutes

🧾️ Download transcript

Summary

Leveraging AI tools to build scalable course memberships with Stu McLaren. I'm sure you know that AI has become a massive part of our world over the past few years, and it's become so integrated into our daily lives and businesses. For my business, it has been absolutely mindblowing to see just how much it has streamlined processes, increased efficiency, and grown our numbers in so many areas. My sweet friend, if you want to grow your online business beyond your digital courses, you might want to start thinking about memberships! So, it's good that I brought Stu McLaren back to the podcast to talk all about leveraging AI to build some incredible course memberships. Stu is truly THE membership genius, and he's my go-to guy when it comes to learning how to create and launch scalable memberships. He has helped countless experts, authors, speakers, and business owners just like you translate their skills into recurring revenue through memberships. Believe me – you literally can’t afford to miss his expert strategies, tips, and advice for crafting your membership! So, if you're curious about AI, if you've been thinking about creating a membership, or if you already have a membership and want it to continue to thrive, this is the episode for you! Today, we discuss: 4:28: The ways AI has streamled Q&A processes and content personalization for Stu’s business 12:15: Strategies to make your knowledge stand out from AI tools 16:22: Navigating AI’s impact on course memberships 24:13: How to use AI to free up more of your valuable time 26:23: Why you need to create a course membership for your online business 31:18: The keys to highly successful memberships 39:45 Everything you will learn in Stu's FREE Live Workshop Listen in and get ready to connect deeper with your beautiful community, scale your business, and free up way more time to spend doing the things you love! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Transcript

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0:00.0

Yes, AI is an incredible tool.

0:02.4

Yes, it's going to free up so much time,

0:05.0

but what are we doing with that time?

0:07.0

And to me, using it and investing it back into your people,

0:11.0

engaging with your people,

0:12.0

speaking to the blocks that often hold people back,

0:15.1

that to me is the big opportunity for us as creators.

0:18.7

I'm Amy Porterfield, ex-corpate girl turned CEO of a multi seven figure business.

0:24.3

But it wasn't all that long ago that I lacked the confidence, the budget, and the time

0:29.8

to focus on growing my small but mighty business.

0:34.0

Fast forward past many failed attempts

0:36.7

and lessons learned, and you'll see the business I have today,

0:40.1

one that changes lives and exist as a daydream.

0:45.0

I created the online marketing made easy podcast

0:52.0

to give you simple actionable

0:54.2

step-by-step strategies to help you do the same. If you're an ambitious

0:58.6

entrepreneur or one in the making who's looking to create a business that makes an impact and a life you love,

1:06.0

you're in the right place, friend. It's been just about a year since I've had my work husband, the peanut butter to my chocolate, and dear friend,

1:24.3

Stu McLaren on the podcast.

1:27.4

Do you know what that means?

1:28.8

It's high time to have him join me again

1:31.2

for a candid conversation about the big elephant in the room, AI. But this time we're talking AI and memberships. As you know, AI has been a big part of our world for a couple years now, becoming increasingly

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