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Online Marketing Made Easy with Amy Porterfield

#663: Backstage Pass: My Customer Experience Team Shares Their Top Strategies

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.94.9K Ratings

🗓️ 21 March 2024

⏱️ 37 minutes

🧾️ Download transcript

Summary

Building a business free of overwhelm with an efficient customer experience department. Today, I'm feeling grateful for running my business for the past 15 years! I've had the pleasure of building incredible teams along the way, including my customer experience department. I'm so proud of the crucial role they've played in supporting both our company and our students. In this episode, I share my CX team’s strategies for managing time, avoiding overwhelm, and handling all responsibilities effectively. Trust me, customer service is not just about responding to emails and questions – it's about using every interaction as an opportunity to showcase your company values and turn one-time buyers into lifelong brand supporters! Even if you're just starting out, you'll eventually need to build a team as your business grows, and having a CX department that takes care of all the details so you can focus on creating amazing courses, memberships, and masterminds can make all the difference. You’ll hear all about: 4:07: Hiring people who are cultural fits with a willingness to help in other departments 9:05: How my CX team protects their time, sets daily goals, and avoids email overwhelm 15:47: Tools for automating repetitive tasks 19:37: Tips for using guided responses to increase efficiency and accuracy when replying to customers 24:32: Three customizable AI prompts for crafting thoughtful guided responses 27:52: The importance of having a quality control checklist Make these strategies your own so that you can build a business free from overwhelm! Customizable ChatGPT prompts for crafting effective guided responses: Prompt #1 for if you often see students having issues finding your trainings: My students occasionally encounter difficulties accessing a weekly live video I host. Can you create a helpful and empathetic response explaining the common steps to troubleshoot this? Please include guidance on finding the video pinned to the Facebook Group… and tell them to make sure they’re connected to WIFI rather than data on their phone if the video is not streaming well. Also, add a note offering further assistance if these steps don't resolve the issue. Prompt #2 for students who feel behind in your course: Write a compassionate and constructive response for students who have not been able to start my course and feel behind due to their life circumstances. The response should acknowledge their concerns, and provide suggestions on how to make the most of the course materials. Include the reminder students can go at their own pace because they have lifetime access to the course. Add in advice to download the step-by-step PDFs, and take advantage of personalized support options like the weekly Q&As I host. End the response inviting them to reach out with specific areas they’re struggling with, and tell them I am happy to help further. Prompt #3 for ensuring students can easily log into your course: I need a guided response for technical support questions related to my students not being able to log into their course that’s hosted on Kajabi. The response should be easy to understand for non-technical users. Include this login link and steps to check their spam folder for the email containing their password details. Provide an option for them to reply if the problem persists. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Transcript

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0:00.0

I've seen over the years how businesses can differentiate their products and services

0:04.4

with an incredible approach to customer experience. And I believe when you look at

0:09.0

customer experience as something that's not just about responding to emails and customer questions,

0:14.3

but also about driving company strategy that you can turn a one-time buyer

0:21.0

into a lifelong fan and brand advocate.

0:26.2

I'm Amy Porterfield, ex-corpate girl turned CEO

0:29.7

of a multi seven-figure business.

0:31.8

But it wasn't all that long ago that I lacked the

0:34.2

confidence the budget and the time to focus on growing my small but mighty

0:40.3

business. Fast forward past many failed attempts and lessons learned. mighty business

0:43.4

and lessons learned and you'll see the business I have today.

0:47.2

One that changes lives and gives me more freedom than I ever thought possible, one that used to only exist as a daydream.

0:57.0

I created the online marketing made easy podcast to give you simple, actionable step-by-step strategies to help you do the same.

1:05.0

If you're an ambitious entrepreneur or one in the making who's looking to create a

1:09.7

business that makes an impact and a life you love, you're in the right place, friend.

1:15.0

Let's get started.

1:17.0

I know you're focused on marketing and selling your digital products, but I know many of you also have physical products and I want to talk about Shopify.

1:32.0

Shopify is a user-friendly commerce platform that helps you, my

1:36.9

dear online entrepreneur, build an online store and make more sales at any stage of your business.

1:43.8

They're the force behind All Birds, Rothies,

1:46.7

Brooke Linen, and millions of other businesses

1:49.2

at every size.

...

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