662: ROE > ROI and Why Your “Cash Flow” Number is Deceiving w/Chris Lopez

BiggerPockets Real Estate Podcast

BiggerPockets

Investing, Education, Business

4.8 • 16.6K Ratings

🗓️ 15 September 2022

⏱️ 92 minutes

🔗️ Recording | iTunes | RSS

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Summary

Cash flow—the two words every rookie real estate investor loves to hear. It’s always about cash flow. “If the property doesn’t bring in a healthy amount of pure profit every month, there’s no point in buying it!” This sentiment could cost you hundreds of thousands, if not millions over the lifetime of your real estate investing career. Don’t get us wrong, cash flow is important, but focusing on this metric alone may lead to your downfall. Chris Lopez hopped off the “buy only for cash flow” bandwagon long ago, and he’s much richer for doing so. Chris has become successful quickly in the real estate game, which is doubly impressive if you look at his past business history. He didn’t start in real estate sales, investing, or anything of that nature—he was more interested in building content for other businesses he was pursuing. After realizing that rental property investing was the way to go, Chris took a hard pivot, repurposing the same skills he used in his businesses to work in real estate. Now, he’s got eight units of his own, passive investments he doesn't need to worry about, and a successful real estate brokerage situated in the real estate mecca of Denver, Colorado. He’s become the foremost expert on Denver real estate not because he’s done thousands of deals, but because he knows the area well enough to teach those who don’t. Chris talks about business building, mentorship, and a much better calculation than cash flow in this episode. In This Episode We Cover: Building a real estate business that not only makes you active but passive income SEO, content marketing, and using “lead magnets” to drastically increase your deal flow The wrong way to find a mentor and four simple steps to take to get the attention of top investors The world’s best business card and how it turns you from a novice into an expert How to reevaluate your real estate portfolio to ensure it’s making the most money possible And So Much More! Links from the Show BiggerPockets Youtube Channel BiggerPockets Forums BiggerPockets Pro Membership BiggerPockets Bookstore BiggerPockets Bootcamps BiggerPockets Podcast Get Your Ticket for BPCon 2022 Listen to All Your Favorite BiggerPockets Podcasts in One Place Learn About Real Estate, The Housing Market, and Money Management with The BiggerPockets Podcasts Get More Deals Done with The BiggerPockets Investing Tools Find a BiggerPockets Real Estate Meetup in Your Area David's BiggerPockets Profile David's Instagram Rob's BiggerPockets Profile Rob's Youtube Rob's Instagram Rob's TikTok Rob's Twitter BiggerPockets Podcast 278 BiggerPockets Podcast 558 Watch Chris’ “House Hackerz” Series on YouTube 9 Simple Steps to Finding the Best Real Estate Mentor Books Mentioned in the Show: Rich Dad Poor Dad by Robert Kiyosaki BRRRR by David Greene How to Sell Your House for Top Dollar, Faster by Faby Gonzalez Good to Great by Jim Collins Who Not How by Dan Sullivan Connect with Chris: Chris' website Click here to check the full show notes: https://www.biggerpockets.com/blog/real-estate-662 Interested in learning more about today’s sponsors or becoming a BiggerPockets partner yourself? Check out our sponsor page! Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	This is the Bigger Pockets Podcast, show 6.62.
0:04.8	I think everyone's playing monopoly and I can still return on equity the way to go from
0:10.1	like a greenhouse to a red hotel and kind of skipping that second third and fourth greenhouse.
0:16.3	So it's a powerful way to scale up your properties and also scale up your portfolio.
0:22.0	And this took me about nine months to flew around my head around but once it clicked it
0:26.3	changed everything.
0:27.3	It changed my own investing, changed my clients and changed my business trajectory as well.
0:32.1	What's going on everyone?
0:33.1	This is David Green coming at you from Scottsdale, Arizona where I am having a little bit of
0:37.8	a getaway with Christian and Kyle and we're sort of enjoying this area is beautiful out
0:43.4	here and while here we have a fantastic episode for you.
0:47.8	This will definitely be one that you want to share with other people and listen to more
0:50.8	than once because it's just chock full of great examples and anecdotal examples.
0:57.2	High level strategy our guest today is Chris Lopez and he is a SEO master.
1:03.5	He is a real estate broker that owns a brokerage.
1:06.2	He sells houses, he owns real estate, he invests in real estate for with other people.
1:10.5	He teaches other people how to invest in real estate.
1:12.4	He runs companies and we get into everything he does and more.
1:16.4	I'm joined today by the lovely, beautiful and talented Robert Abisolo.
1:21.4	Rob what were some of your favorite parts of today's show?
1:23.4	We talked about how to get mentors, some of the realities of trying to get a mentor and
1:27.6	how you can prove yourself to get in the door with somebody.
	...

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