66. The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon)

Masters of Scale

WaitWhat

Entrepreneurship, Business, Management, Reid Hoffman, Mindset, Diversity & Inclusion, Jeff Berman, Bob Safian, Startups

4.6 • 4.4K Ratings

🗓️ 25 January 2022

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

To survive a crisis, you have to double down on who you already are as a company. This is something Ellen Kullman knows, having led DuPont through the 2008-2009 financial crisis, and taken the CEO role at 3D-printing unicorn Carbon only weeks before Covid hit. Through her years as a leader, Ellen has developed four crisis principles that allowed her to lead teams and thrive through pandemic, economic meltdown, and beyond. The key? Practicing the principles in calmer times, before crisis hits. Because as Reid says: there's no such thing as a crisis playbook. There's just your playbook. Cameos: Amy Shira Teitel (spaceflight historian), Jonah Peretti (BuzzFeed), Brian Chesky (Airbnb), Neil Blumenthal (Warby Parker), and Stacy Brown-Philpot (TaskRabbit).

Read a transcript of this interview at: https://mastersofscale.com/ellen-kullman/

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Transcript

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0:00.0	Hi listeners, it's Chris Goethea, one of the producers here at Masters of Scale.
0:04.5	As any entrepreneur knows, partnerships are immensely important. No one scales alone.
0:09.4	But how do you build the mindset for finding, creating, and sustaining successful partnerships?
0:14.4	We answer that question and dive into the key of activating strategic partnerships
0:19.0	in the newest course in the Masters of Scale courses app. It's called the Power of Partnerships.
0:24.1	And you'll learn how to find, cultivate, and expand alliances from experts like Reed Hoffman,
0:30.0	Damon John, Stacey Abrams, Bill Gates, and more. So if you're already a Masters of Scale member,
0:36.3	jump right into the Power of Partnerships course today. And if you're not yet a member,
0:40.9	search for Masters of Scale courses in the app or Google Play Store to start your seven day
0:46.2	free trial. In just 10 minutes a day, you'll learn the tools you need to build the kinds of
0:51.3	partnerships that will unlock your business's potential. So go check it out. Again, that's
0:56.8	Power of Partnerships in the Masters of Scale courses app. Now on to today's show.
1:26.8	It's April 11, 1970, and NASA's Mission to the Moon has just lifted off from Kennedy Space Center.
1:41.0	A year earlier, in 1969, the world had paid wrapped attention to Apollo 11. But the moon shots
1:48.5	are now becoming almost humdrum. However, a troubled planet's attention is about to snap to
1:55.7	Apollo 13. You probably know the story of Apollo 13 from the movie starring Tom Hanks.
2:13.6	But what you're hearing is the actual recording of astronauts, Jim Lovell,
2:18.7	John Swighert, and Fred Hayes. An oxygen tank had exploded,
2:37.4	flinging the three astronauts into a desperate and deadly situation.
2:41.2	But their voices all sound oddly calm, quite different from the Hollywood version.
2:49.9	In the film, when you see all these people kind of running down hallways and you see this like
2:55.0	sense of urgency in all the background players, they actually had to add that in to give the audience
	...

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