66: Nearly $3M in 12 hours! Danielle Bernstein, the woman behind WeWoreWhat, reveals the secrets to her massive success in fashion and beyond

Trading Secrets

Audioboom Studios

News, Business News, Business, Entrepreneurship, Education, Self-improvement

5 • 5.5K Ratings

🗓️ 22 August 2022

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week, Jason is joined by fashion blogger turned business mogul Danielle Bernstein. After launching WeWoreWhat back in 2010 as a source of fashion inspiration, Danielle has gone on to turn WeWoreWhat into a massive platform with over 2.9 million followers, land a spot on the Forbes 30 under 30, become a NYT bestseller and the list goes on. Danielle gives insight on how she built her brand on staying true to her personal style and aesthetic, what the process of making the page look so clean is, the benefit of being completely transparent, and her philanthropic endeavors with WeGaveWhat. Danielle also shares how she decides which companies to invest in, details on her tech company MOE assist, what she looks for when hiring influencers, what consumers should look for when shopping, and her secret to networking. What business venture has been the most lucrative? Which social media platform has resulted in the most success for the business? What can we expect next from Danielle in the near future?

Danielle reveals all of that and so much more in another episode you can’t afford to miss!

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Sponsor:

Netsuite.com/secrets for a one of a kind flexible financing program

Host: Jason Tartick

Voice of Viewer: David Arduin

Executive Producer: Evan Sahr

Produced by Dear Media.

Transcript

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0:00.0	The following podcast is a deer media production.
0:16.0	Welcome back to another episode of Trading Secrets. Today I am not only joined, but I am in her
0:22.2	place at the Hamdance by fashion blogger, turned business mogul, New York Times bestseller,
0:28.2	in the woman behind we wore what? Danielle Bernstein, Danielle launched we wore what back in 2010
0:34.6	to provide a daily dose of outfit inspiration, which has gone on to turn into a massive platform
0:41.1	with over 2.9 million followers and landed her on the coveted 30 under 30 list.
0:47.2	Over the last decade Danielle has gone on to launch her own e-commerce store,
0:51.5	become a New York Times bestseller, and founded we gave what and Mo assists. The list goes on.
0:57.8	Today we are going to cover all the business ventures, how she got started,
1:01.3	where she is today and everything in between. Danielle thank you so much for having us.
1:05.3	Out at your place at the Hamdance and being patient as we have some technical difficulties
1:09.1	getting up, it's so nice to meet you. I mean can I get that intro all the time?
1:13.0	That was great. I like forgot about half those things. No thank you so much for having me,
1:18.0	this is going to be fun. Yeah for sure. You can just follow you around the Hamdance all day and just
1:21.8	at least a gentleman who comes Danielle Bernstein, 30 under 30 top dog.
1:26.0	My name man. Your hype man. Well let's get into it. First and foremost I'm always interested,
1:31.4	especially creators and entrepreneurs like yourself. You obviously had to see some type of gap
1:37.0	in what was happening in the industry. So what did you feel was missing in the fashion industry
1:43.2	or within the segment that you're in that started the whole we were that project?
1:47.9	So we were what actually started about 11 years ago now and it was totally a passion project.
1:55.3	I started as a street style photographer and I was photographing a daily source of
1:59.6	alpha inspiration for what should be the easiest part of our day getting dressed in the morning.
	...

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