Welcome to the Product Boss Podcast, where we help product-based businesses grow their

sales and improve their strategies.

Hey everyone, I want to introduce you to my co-host and Viz Bestie,

Mina Kula Cata, an Amazon guru that has built a multi-six-figure product-based business.

In introducing the other half of the product boss, Jacqueline Snyder,

she has helped launch and grow over 500 fashion apparel and accessory brands even one of her own.

And together we share our inventory of secret weapons that will help you dig deep and do the work it takes. Are you ready? Let's build

together.

Hey everyone and welcome to another episode of the Product Boss podcast.

I'm your host, Jacqueline Snyder, with the beautiful, wonderful, and talented co-host

Meena Kuma Sitep.

Hey Mina. Hey, Mina.

Hey, Jacqueline.

I got three of those in there.

I had to like amp it up because I felt like that was so much

and I wanted to do like circus, but I forgot that I'm terrible at impersonations. It's almost a new year we have to just like

suck ourselves up. It is a fun time of year. We are all coming off of holiday sales and about to turn into this new year and we're all in this

planning mode of like okay well what's next? So today's episode it's about five marketing ideas to hit the ground running in the new year for your product-based business

Yeah, so we're flipping a switch now guys. We're out of holiday mode into new year mode and we're taking advantage of the HALO effect which we have talked about as

You know that afterglow the after effect of buying people are still in buying decision mode and they are still ready to make more

purchases from you. They experience the purchases throughout the holiday season

and then they're going back and this is your reach out. You're reaching out to

...