Dale Beaumont. He’s an award winning technology entrepreneur, international speaker and author of 16 best-selling books. He started his first business at age 19 and has been building companies ever since. One of those companies is now a multi-million dollar enterprise which enabled Dale to become an investor, philanthropist, and has given him the opportunity to set foot in over 70 countries.

Famous Five:

• Favorite Book? – The Seven-Day Weekend
• What CEO do you follow? – Mark Zuckerberg
• Favorite online tool? — Voxer
• How many hours of sleep do you get?— 7
• If you could let your 20-year old self, know one thing, what would it be? – Dale would tell himself to really have fun and just enjoy the journey

 

Time Stamped Show Notes:

• 01:18 – Nathan introduces Dale to the show
• 02:00 – Dale’s first book was published in 2001
  • 02:23 – Dale published a total of 16 books and sold 250K copies
  • 02:26 – All of the books that Dale published were on best-seller list in Australia
  • 02:42 – A best-seller book in Australia sells 5K copies on physical bookshelves
• 02:57 – Dale was 19 when he started his first company
  • 03:05 – One of Dale’s challenges was being so young in business
  • 03:27 – Dale thought that needed to create credibility and the one way to do that was to publish a book
  • 03:45 – Dale’s first book was The World at Your Feet which is a personal development book for teenagers
  • 03:50 – When Dale wrote a press release, it got him on national TV, newspapers and magazines
• 04:23 – Dale’s first company’s revenue went up after they released his book
  • 04:59 – The book became their launch pad
• 05:16 – Dale’s first company’s revenue increased to $500K
• 05:28 – Dale published a series called Secrets Exposed, which has 15 books—he wrote the series in two and half years
  • 05:43 – The books are interviews conducted by Dale
  • 06:16 – All of the books are self-published
  • 06:39 – Dale worked on the series from 2007 to 2009
  • 06:49 – Publishing this series is one of Dale’s most successful ventures
• 07:10 – In self-publishing, the cost per book goes down when you have 5K copies
  • 07:31 – Dale had a pre-sell for his books
  • 07:48 – Dale also had partnerships with companies, associations and organizations and they pre-purchased his books
• 08:28 – There was no requirement for the interviewee to purchase a copy of the book
  • 08:38 – When Dale was about to print the copies, he sent messages to people offering a discounted price for bulk orders
  • 08:58 – After 4 books of his series came out, more people approached Dale to be interviewed, so Dale had to set requirements
  • 09:08 – Dale was able to fill out the next 11 books by making people commit to buying 1K copies
  • 09:40 – Brad Sugars is an example of someone who approached Dale
• 10:21 – Dale started a company called Business Blueprint
  • 11:04 – The company teaches small business owners across Australia and New Zealand how to use technology to improve their business
  • 11:11 – The company started from the ground up and has continued to grow for 7 years now
  • 11:16 – It is doing more than $5M in revenue
  • 11:26 – The company does live events, webinars and membership sites
• 12:05 – Dale’s goal is to provide business education and support
  • 12:30 – Less than 1% of businesses have a business coach or advisor
  • 12:33 – Dale thought that it would be cool to create a product that would give everyone a chance to have a business advisor
  • 12:46 – Dale started to build the world’s first AI business advisor and his name is BRiN
  • 12:54 – “BRiN is like the Siri for business”
  • 12:56 – BriN is a smartphone app and is currently on free download in iOs and Android
• 13:50 – Dale shares the benefit of using BRiN rather than searching your business questions through Google
• 14:21 – BRiN has had 21K downloads in the past 6 months with 4K weekly users
• 15:00 – BRiN, overall, has had 164K user sessions
• 16:10 – Dale self-funded BRiN from the funds he got from his previous company
  • 16:20 – Dale has also been approached by different companies who are trying to talk to small business owners
  • 16:39 – BRiN now offers partnership packages
• 18:52 – The Famous Five

 

3 Key Points:

1. One way to “manufacture” credibility is by publishing your own book.
2. It is good to know that you’re on the right path in business – and business advisors can help guide you on that path.
3. Work hard, live your life, but make sure you are ENJOYING the journey.

 

Resources Mentioned:

• The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia
• Klipfolio – Track your business performance across all departments for FREE
• Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
• Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible
• Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
• Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW

Show Notes provided by Mallard Creatives