65: How to Write Copy That Converts Like Crazy with Joanna Wiebe

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 4 November 2015

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

Joanna Wiebe isn't someone that's focused on money, a statement that some of entrepreneurs would be horrified by. However what she is passionate about is words, the power of them, and their ability to inspire, convince, and persuade. It's this passion for writing that has led her to create one of the most premiere copywriting services in the world where her skill as a wordsmith is sought after by hundreds of businesses. She doesn't do this by making good copy, she does it by making GREAT copy. If you've ever wanted to learn how to separate yourself from the pack and have your voice get noticed then you need yourself some great copy. Which is why you'll absolutely love this episode where Joanna takes us through the ins and outs of how to make great copy, and how you can use it to convert like crazy. In this interview you will learn: The building blocks of what makes great copy How to use the power of words to instantly grab someone's interest, turn then into a friend, and make them a customer The power of using the right words, how to find out what your customers are saying and take advantage of it Why you the last thing you want to be is just like everyone else A full breakdown of how Foundr's own copy stacks up from the master! & much more!

Transcript

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0:00.0	This is episode number 65 with Joanna Weeb of the Founder Podcast.
0:07.1	What you need is thirst.
0:09.0	You need to be a thirsty human.
0:10.8	Who is intent I'm learning.
0:13.0	It's a really fascinating exploration of human potential.
0:18.9	The Founder Podcast.
0:21.9	Even the greatest entrepreneurs had help.
0:24.8	If you want to learn from the most successful founders on the planet, you are in the right place.
0:30.5	Branson, Mark Cuban, Tony Robbins, Tim Ferriss, Ariana Huffington, Steve Case, Gary V.
0:34.9	Sophia Amoroso, Barbara Corcoran, Damon John.
0:37.5	Learn from the greatest minds in business today with interviews hosted by Nathan Chan.
0:42.1	This is not your average entrepreneur podcast.
0:45.8	The Founder Podcast.
0:52.8	Hey guys, thank you so much for tuning in. Before we start today's episode, I just want to let you know that our goal at founder is to help entrepreneurs succeed however we can by giving away high quality content in the form of interviews, blog posts, podcasts, YouTube videos, you name it. We put out so much content to help you.
1:13.9	And another interesting project that we're working on right now is partnering with world-class
1:18.7	founders like Damon John, Alexa von Tobel, Greta Van Riel, and so many more to teach crucial
1:24.7	skills like negotiation, finance, e-commerce, and so much more.
1:31.0	So if you'd like to get access to these free trainings with founders like this, which is 100%
1:37.2	free, just go to founder.com forward slash free.
1:41.2	Okay, so now let's talk about today's episode.
1:44.6	Hey guys, welcome to another episode of the founder podcast.
1:48.2	Good morning, good afternoon, good evening and good night from wherever you are around the world.
	...

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