65. From Brain to Bottle: The A-Z of Creating a Fragrance (w/ Fragrance Agent Bart Schmidt)
Perfume Room
Emma Vernon
4.9 • 619 Ratings
🗓️ 6 September 2022
⏱️ 64 minutes
🧾️ Download transcript
Summary
Fragrance Agent Bart Schmidt is in the Perfume Room today! Don’t know what a fragrance agent is? You’ll learn in this episode! Bart breaks down every aspect of the process of creating a fragrance from ideation to getting the bottle into consumers' hands — a great listen if you’ve ever been curious about how to launch your own fragrance! Bart also shares what his the trends he thinks are here to stay and what’s to come, who the next Le Labos of the industry will be, and why indie brands continue to break the mold when it comes to fragrance.
FRAGS MENTIONED:
Penhaligon's Juniper Sling, Diptyque Do Son EDT, Tom Ford Black Orchid, YSL Opium, Le Labo Rose 31, Giorgio Beverly Hills Giorgio, 4711, Melanie Martinez Cry Baby, Le Labo Santal 33, MFK Baccarat Rouge 540, Hayley Kiyoko Hue, Armani Acqua Di Gio, Bleu de Chanel, Coco Madamoiselle, Roblé Clique, Chanel Antaess, Halston Z14, Aramis Devin, leVerden Bamboo Salt Body Lotion
20% OFF andreamaack.com: code 'perfumeroom20'
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FOLLOW PERFUME ROOM: @perfumeroompod (IG) @emma_vern (TT)
Transcript
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| 0:00.0 | Welcome to the perfume room. My scent of the day today is the gin and tonic fragrance of my dreams. I am wearing penhalligans juniper Sling, which is a fragrant masterpiece, in my |
| 0:23.1 | honest opinion, created by Master Perfumer and Past Perfumerum guest, Olivier Crisp. It is so perfect. |
| 0:30.8 | If you like a juniper scent, this I think might be the most delightful. And I will say, |
| 0:36.6 | you guys know my obsession with Orris and Iris. |
| 0:40.0 | And I think that it's because those are two notes that just like feel like me. Like when I think |
| 0:44.7 | about like what is my identity best encapsulated in a fragrance note, I just Oris and Iris just |
| 0:50.5 | feel, I don't know, they just feel personal. Anyway, I would venture to say that other |
| 0:55.9 | fragrance notes that I feel as deeply aligned with on a personal level would be any sort of lactonic |
| 1:01.7 | note and juniper berries. If I can smell like lipstick, a glass of milk, origin and tonic, |
| 1:08.6 | or in a perfect world, all three of those things combined. |
| 1:12.0 | I am sold. |
| 1:13.4 | Anyway, I am holding off on an in-depth review of this scent because if you plan to sign up for |
| 1:17.7 | September Smell Club, the theme for which is boozy scents, I am happy to reveal that |
| 1:22.7 | Juniper Slang is one of the five cents in the sample pack. |
| 1:26.0 | More to come on Smell Club. |
| 1:27.1 | Look out for announcements in the coming week or so. |
| 1:30.2 | Anyway, I realized I haven't done a perfume juice in a while. |
| 1:34.3 | So today I want to talk about something that I'm wondering if it will become a new trend, |
| 1:38.8 | which is particularly relevant to today's episode because we focus largely on industry trends. |
| 1:45.8 | And this trend is the fragrance brand to fashion pipeline. |
| 1:50.0 | I feel like we so often see the reverse where you see a fashion brand, create a fragrance, |
| 1:56.1 | whether it's Celine or Prada or Dior or Chanel, Versace, Zadig and Voltaire, rag and bone, Zara, I could go on and on and on. |
... |
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