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Freakonomics Radio

648. The Merger You Never Knew You Wanted

Freakonomics Radio

Freakonomics Radio + Stitcher

Documentary, Society & Culture

4.632K Ratings

🗓️ 3 October 2025

⏱️ 66 minutes

🧾️ Download transcript

Summary

The N.F.L. is a powerful cartel with imperial desires. College football is about to undergo a financial reckoning. So maybe they should team up? (Part one of a two-part series.)

Transcript

Click on a timestamp to play from that location

0:00.0

Hey there, Steven Dubner. A quick announcement before today's episode on Saturday, October 18th, I will be doing an event as part of the Chicago Humanities Festival to celebrate 20 years of Freakonomics. If you are also in Chicago, I hope you'll come. For tickets, go to Freakonomics.com slash live shows and check out some of the other festival programming.

0:24.6

Thank you much, Lee. And now on to Today's show.

0:31.9

Okay, I have an idea that I'd like to run past you today, and I'm pretty sure you're going to hate it, but that's

0:39.2

okay. I still think it's worth getting into. It is an idea for a sort of business merger.

0:44.8

I'm not suggesting that the U.S. merge with Mexico. We already proposed that, episode 185,

0:51.1

called Should the U.S. merge with Mexico. We even interviewed former Mexican President

0:55.5

Vicente Fox, who was not quite in favor of that idea. I am also not suggesting that Coke

1:02.1

merge with Pepsi or that the Republicans merge with the Democrats, although we've talked about

1:06.8

that before, also in an episode called America's Hidden Duopoly. I am also not talking about

1:12.5

a merger between the world's Christians and Muslims and Jews, although I agreed that would be

1:17.8

a pretty interesting conversation. The merger I am proposing does have a religious feeling to it,

1:24.4

at least for some people. What I'm proposing is that the National Football League

1:29.2

merges with NCAA football. That's the college game. And while we're at it, maybe the National

1:35.2

Basketball Association merges with NCAA basketball. I know this sounds absurd, but I also think

1:41.9

it's worth being an absurdist every once in a while. I mean,

1:45.5

pragmatism doesn't seem to be such a winning strategy these days. And the reality is that

1:50.3

big-time sports in the U.S., despite all their financial successes, have some serious problems.

1:56.9

Our coach was getting a contract extension. All of the rest of the coaches got a Cadillac.

2:01.8

We got a DVD player and a bag of sweatshirts.

2:06.5

You may have heard how college sports are imploding.

2:10.0

That amateurism pillar crumbled, like one of the old Greek temples that couldn't withstand the earthquake.

2:15.7

The professional leagues, meanwhile, are always dreaming of expansion, but they've got some

...

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