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Mind Pump: Raw Fitness Truth

645: How to Become a YouTube Celebrity with Brandon Carter & Connor Murphy

Mind Pump: Raw Fitness Truth

Sal Di Stefano, Adam Schafer, Justin Andrews, Doug Egge

Exercise, Health & Fitness, Health, Fitness

4.811.8K Ratings

🗓️ 23 November 2017

⏱️ 82 minutes

🧾️ Download transcript

Summary

In this episode, Sal, Adam & Justin speak with YouTube fitness celebrities, Brandon Carter and Connor Murphy about how they built successful brands on YouTube.

If you are an aspiring fitness celebrity or just wanting to know the behind the scenes on how celebrity is built, you will want to listen to this episode.

You can find them on social media as follows...

Brandon Carter

Brandon Carter on YouTube, Facebook

@kingketo on Instagram

@bcartermusic on Twitter

brandoncarter.com

Connor Murphy

The Adonyx Podcast

Connor Murphy on YouTube, Facebook

@connormurphyofficial on Instagram

@cmurphyfitness on Twitter

  • How did they meet? (5:44)
  • When did he use social media as a business? (7:35)
  • What got them into fitness? (12:59)
  • How much fitness education did Brandon have? Born entrepreneur? (21:30)
  • For Connor, what has been the most difficult part of fame? (25:22)
  • Does Connor struggle with his personal relationships? Being an introvert? (31:25)
  • Does Connor have a plan for his page? (33:50)
  • What is the process like to produce content for his page? (35:08)
  • What makes Connor’s page stand apart from the rest? / Rewarding good content (38:00)
  • How shooting thumbnails first on YouTube can get you more clicks? (46:47)
  • Confirmation bias (50:40)
  • Has Brandon always been growth minded? (52:15)
  • What is the goal of their podcast? Any hate? (54:35)
  • Hard to get away from social media? (57:50)
  • What is the best platform to monetize? (1:07:00)
  • Brandon’s 3 step Facebook ad formula (1:13:30)
  • What are some easy pieces of advice for someone getting started? (1:17:00)

Related Links/Products Mentioned:

Featured Guests/People Mentioned:

Would you like to be coached by Sal, Adam & Justin? You can get 30 days of virtual coaching from them for FREE at www.mindpumpmedia.com.

Get our newest program, MAPS Prime Pro, which shows you how to self assess and correct muscle recruitment patterns that cause pain and impede performance and gains. Get it at www.mindpumpmedia.com!

Get MAPS Prime, MAPS Anywhere, MAPS Anabolic, MAPS Performance, MAPS Aesthetic, the Butt Builder Blueprint, the Sexy Athlete Mod AND KB4A (The MAPS Super Bundle) packaged together at a substantial DISCOUNT at www.mindpumpmedia.com.

Make EVERY workout better with MAPS Prime, the only pre-workout you need… it is now available at mindpumpmedia.com

Have Sal, Adam & Justin personally train you via video instruction on our YouTube channel, Mind Pump TV. Be sure to Subscribe for updates.

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Get Organifi, certified organic greens, protein, probiotics, etc at www.organifi.com Use the code “mindpump” for 20% off.

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Add to the incredible brain enhancing effect of Kimera Koffee with www.brain.fm/mindpump 10 Free sessions! Music for the brain for incredible focus, sleep and naps! Also includes 20% if you purchase!

Please subscribe, rate and review this show! Each week our favorite reviewers are announced on the show and sent Mind Pump T-shirts!

Have questions for Mind Pump? Each Monday on Instagram (@mindpumpmedia) look for the QUAH post and input your question there. (Sal, Adam & Justin will answer as many questions as they can)

Transcript

Click on a timestamp to play from that location

0:00.0

If you want to pump your body and expand your mind, there's only one place to go.

0:06.0

Mite, op, mite, op with your hosts.

0:09.0

Salda Stefano, Adam Schaefer, and Justin Andrews.

0:13.0

When we first started the podcast, we had a few goals and targets in mind,

0:19.0

one of which was to give fitness professionals information that would help them build their business

0:28.0

or help build their reach.

0:30.0

One of the things that we identified early on was how big of a role, social media,

0:37.0

like Instagram and Facebook and podcasting and YouTube, how big of a role those play now

0:44.0

in building a fitness business.

0:46.0

I mean, when we managed gyms, it didn't exist.

0:49.0

It didn't matter, right?

0:50.0

Right, right.

0:51.0

It was all about the brick and mortar.

0:53.0

So we're trying to bring guests on the show that can provide information to help some of you guys build,

1:02.0

some of you guys and girls build.

1:03.0

I've been pushing for guests like this for quite some time.

1:07.0

And I definitely think that because I was out of all of us probably doing the Instagram, social media thing.

1:15.0

You were on there first.

1:16.0

Yeah, and really diving into a lot of these guys and girls that had millions of followers on YouTube,

1:22.0

and Instagram and Facebook.

1:24.0

And real easily can people get turned off because they don't, their message doesn't align with them or,

1:30.0

oh, they say this and I disagree with that.

...

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