#642: How We’re Increasing Profit Margins This Year and How You Can Too!

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 4.9K Ratings

🗓️ 9 January 2024

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Optimize your future launches by getting intentional about your profit margins. Buckle up, my friend, because today we're diving into all things numbers and how to increase your profit margins! I know, I know, it's definitely a bit daunting when you’re first getting started, but it’s one of the most important things you can do! With a bit of practice and dedication, you'll be on track to use your profit margins to better understand and scale your business. After all, it's your profit margin that allows you to pay yourself more, reward your team, and invest back into your business. In this episode, I share the four key things my team focuses on to maintain our profit margin (if we're happy with it) or increase it. I want you to steal these techniques and tools for yourself so you can make the most intentional decisions and plan for future launches! Today, I cover: 2:48: What exactly your profit margin is and how to choose your benchmark 8:49: Tips for budgeting and planning for future launches to maintain a healthy profit margin 14:25: Advice for making intentional expense decisions that align with your business goals 16:05: Why you need to be reviewing your recurring expenses 20:14: The importance of being transparent with your team about numbers Listen in and remember, if your profit margins aren't where you want them to be, it's absolutely okay! We're all constantly learning and growing, and you're already on the path to bettering yourself and your business. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Transcript

Click on a timestamp to play from that location

0:00.0	If you've tried your hand at paid ads before, you know that a lot of times it can feel like an expensive stab in the dark.
0:08.0	But after over 14 years in the online world, having fought the paid ads fight for quite some time, my team
0:15.8	and I discovered four principles that give us our best performing ads time after time.
0:21.7	And we don't gate heap around here. So we've written down all four
0:24.9	principles in a free downloadable guide called my top performing ads of all time in action.
0:31.2	I'll not only teach you these four principles but I'll literally
0:35.3	show you each of my best performing ads in action so you can see these
0:40.5	principles applied because the great news is that there are tried and tested things you can do to ensure
0:46.4	that you're converting at a higher rate and not spending a ton of money in the process.
0:50.8	So grab your free guide by going to Amy Porterfield.com forward slash ads.
0:56.0	That's Amy Porterfield.com forward slash ads.
1:00.0	All right, let's get back to the show.
1:02.0	If you've tried your hand at paid ads before, you know that a lot of times it can feel like an expensive stab in the dark.
1:09.5	But after over 14 years in the online world, having fought the paid ads fight for quite some time,
1:16.8	my team and I discovered four principles that give us our best performing ads time after time.
1:23.0	And we don't gate heap around here, so we've written down all four principles in a free
1:27.3	downloadable guide called my top performing ads of all time in action. I'll not only teach you these four principles, but I'll literally show you each of my best performing ads in action so you can see these principles applied.
1:43.0	Because the great news is that there are tried and tested things you can do
1:47.0	to ensure that you're converting at a higher rate and not spending a ton of money in the process.
1:51.0	So grab your free guide by going to Amy Porterfield.com
1:55.4	forward slash ads. That's Amy Porterfield.com forward slash ads. All right let's get back to the
2:02.0	show.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Amy Porterfield, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Amy Porterfield and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.