#634: Delivering seamless experiences with CDP, featuring Beth Scagnoli, Redpoint Global

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 5 February 2025

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

Are brands that lack a robust Customer Data Platform strategy losing the ability to deliver seamless, personalized customer experiences in an increasingly data-driven world? Today, we’re joined by Beth Scagnoli, Vice President of Product Management at Redpoint Global, a company at the forefront of data-driven customer experience solutions. Beth’s expertise spans Customer Data Platforms (CDPs), data quality, and marketing automation, making her uniquely positioned to discuss how organizations can harness the power of clean, observable, and composable data to create transformative customer experiences. ABOUT BETH SCAGNOLI Beth Scagnoli is a seasoned technology executive with over 20 years of cross-functional experience driving innovation, growth, and product adoption in the marketing technology space. As Vice President of Product Management at Redpoint Global, Beth spearheads the development and execution of product strategies that empower organizations to connect with their audiences through data-driven insights and personalized engagement. Prior to Redpoint Global, Beth held leadership positions at the Smithsonian Institution as well as Blackbaud. With a proven track record of launching successful platforms and fostering cross-functional collaboration, Beth combines deep technical expertise with a passion for solving customer challenges. A frequent speaker and thought leader in the MarTech industry, Beth is committed to advancing the capabilities of modern marketing tools. Beth resides with her family north of Boston and in her free time enjoys fitness, dance, and obsessively honing her skills in Wordle and other NYT Games. RESOURCES Redpoint Global website: https://www.redpointglobal.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	Wouldn't it be great if you could ask your data anything at any time?
0:04.1	Like, how are sales this quarter? How's the new marketing campaign performing?
0:08.8	What does the overall health of the company look like?
0:11.7	And actually get answers right away with charts and graphics and actionable information.
0:16.9	You can, with Domo's AI and Data Products platform.
0:20.9	Domo lets you channel AI and data quickly, securely, and innovatively to deliver measurable insights
0:26.9	wherever and whenever you need them.
0:29.4	Anyone on your team can use DOMO to easily prepare, analyze, visualize, automate, and
0:34.2	distribute data, all amplified by AI.
0:37.0	Domo goes beyond productivity. It's designed to
0:39.5	transform your processes, helping you make smarter and faster decisions, and drive real growth.
0:44.8	All powered by Domo's trust, flexibility, and years of expertise in data and AI innovation.
0:51.3	The world's best companies rely on DOM to to make smarter decisions. See how DOM can help
0:55.9	transform yours. Learn more at AI.domo.com. That's AI.com.com. The Agile brand.
1:19.8	Welcome to Season 7 of the Agile Brand, where we discuss the trends and topics marketing leaders need to know.
1:29.4	Stay curious, stay agile, and join the top enterprise brands and MARTEC platforms as we explore marketing technology, AI, e-commerce, and whatever's next for the Omni-Channel customer experience. Together we'll discover what it takes to create
1:34.1	an Agile brand, built for today and tomorrow, and built for customers, employees, and continued
1:40.0	business growth. I'm your host, Greg Kilstrom, advising Fortune 1,000 brands on
1:44.8	Martec, AI, and marketing operations. The Agile Brand podcast is brought to you by Tech Systems,
1:50.5	an industry leader in full-stack technology services, talent services, and real-world application.
1:56.8	For more information, go to T-E-K Systems.com. To make sure you always get the latest episodes, please hit subscribe on the app you listen to podcasts on, and leave us a rating so others can find us as well.
2:08.5	And now on to the show.
	...

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