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Online Marketing Made Easy with Amy Porterfield

#630: Stay-At-Home-Mom Turned Business Icon: Entrepreneurship & Marketing with Alli Webb, Co-Founder of Drybar

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.94.9K Ratings

🗓️ 30 November 2023

⏱️ 51 minutes

🧾️ Download transcript

Summary

How to turn your next big idea into a household brand with Alli Webb. Ever wished you had a personal stylist to give you a fabulous blowout before recording your next live video or digital course? Just imagine that confidence boost! Now, you might be wondering what a blowout has to do with marketing. Well, let me tell you about Alli Webb, the queen of blowouts and the brilliant mind behind Drybar, the most iconic blowout business ever! Alli's here to share her journey, from her days as a hairstylist to starting a family to selling Drybar and all the lessons learned in between. Her new book, The Messy Truth (don't you love that title?) is a must-read if you're looking for an authentic picture of what entrepreneurship actually looks like – the good, the bad, and the ugly! With over 150 locations, a successful line of products, and a multi-million dollar household brand, Alli's story is a prime example of turning your dreams into reality. She reminds you that perfection is overrated and that you don't have to have everything figured out to build something incredible. In this episode, Alli tells you all about: 4:06: The highs and lows of building Drybar’s successful brand 11:57: How Drybar grew in an already saturated industry 20:00: Tips for delegating and letting go of control with confidence 26:13: Drybar’s bright yellow brand and memorable marketing 30:30: The importance of learning as you go 33:22: Advice for being present in your personal life while building your business 37:24: Why The Messy Truth is for both new and seasoned entrepreneurs Remember my friend – it's never too late to start, and there are no wrong turns in your entrepreneurial journey. So, listen to the episode, stay persistent, and make your dreams a reality, just like Alli did! Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Transcript

Click on a timestamp to play from that location

0:00.0

Your lead magnet should be attracting subscribers to your list like flies to honey.

0:06.0

And if it's not, or if you're yet to put together a lead magnet that does the heavy lifting of list building for you, I have something that I think is really going to help.

0:16.0

I put together a free lead magnet launch checklist that lays out every vital step for ideating, creating, and promoting your lead magnet.

0:26.0

Whether you're starting from scratch or troubleshooting an existing lead magnet,

0:30.0

this checklist is literally what my team and I follow to keep things simple, structured, and moving forward without feeling totally overwhelmed.

0:39.0

From choosing your topic to all the web pages you need to actually create the lead magnet and where to promote it for the best results.

0:46.7

This start to finish checklist is all yours for free when you go to Amy Porterfield.com forward slash checklist. That's Amy Porterfield

0:56.1

dot com forward slash checklist. Now back to the show. As an entrepreneur I'm sure you can understand this and so many people listening

1:04.9

to probably relate.

1:05.9

Like you start a company and you're doing everything and you have ownership and everything and

1:09.1

then all of a sudden you realize, hopefully not too late, that you need to start delegating things, and you can't be involved in every single decision, and you can't do everything yourself even though you want to, you have to start handing over stuff.

1:21.0

I'm Amy Porterfield, ex-corpate girl turned CEO of a multi

1:26.4

seven-figure business, but it wasn't all that long ago that I lacked the

1:30.2

confidence, the budget, and the time to focus on growing my small but mighty business.

1:37.0

Fast forward past many failed attempts and lessons learned and you'll see the business I have today, one that changes lives and gives me

1:46.0

more freedom than I ever thought possible, one that used to only exist as a daydream.

1:52.4

I created the online marketing made easy

1:55.0

podcast to give you simple, actionable step-by-step strategies to help you do the

2:00.3

same. If you're an ambitious entrepreneur or one in the making who's looking to

2:05.4

create a business that makes an impact and a life you love, you're in the

2:09.7

right place friend. Let's get started. I want to tell you about a

2:15.0

I want to tell you about a podcast that is so good.

...

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