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Online Marketing Made Easy with Amy Porterfield

#624: 8 Ways to Address Money Objections From Your Audience

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.94.9K Ratings

🗓️ 9 November 2023

⏱️ 32 minutes

🧾️ Download transcript

Summary

A potential customer just told you your course isn’t in their budget…now what? Price objections are by far the most common roadblocks in sales, regardless of the industry you're in or the product you're selling. Luckily, I’ve got eight tried-and-tested strategies to help your potential customers make confident decisions when it comes to investing in your digital course. I believe that if somebody really wants to be in your course, over time, they'll find a way to make it happen. It’s your job to understand and speak directly to what’s keeping them on the fence. Between hosting live Q&A sessions, working with a concierge team, and laying the foundation for what potential buyers can expect, it all comes down to one thing: Trust. If you’re ready to mitigate price objections from the start, you’re in the right place, my friend! You'll hear all about: 4:58: What to do in the four-to-six week period before opening enrollment 8:18: Why I think everyone should have a refund policy, especially for your first digital course launch 11:10: When (and when not) to offer a payment plan 13:54: Why I prefer to go live with my audience instead of relying on an FAQ page 16:33: My invaluable experience working with a concierge team 19:31: How to address money objections in your marketing efforts 22:09: A creative way to help your audience pay for your digital course So, when you hear potential students share their hesitation about paying for your course, despite how badly they want to join, turn on this episode and create an action plan. Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Transcript

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0:00.0

In addition to addressing money objections, you can also use this time to talk about any other concerns they might be having.

0:08.0

Maybe they're afraid that they won't have enough time to commit to the course or that their family and friends won't support them.

0:13.7

So by relating to what they're going through, you create rapport and

0:18.0

rapport creates trust.

0:20.2

I'm Amy Porterfield, ex-corpate girl turned CEO of a multi-7-figure business.

0:25.6

But it wasn't all that long ago that I lacked the confidence, the budget, and the time

0:31.2

to focus on growing my small but mighty business.

0:35.0

Fast forward past many failed attempts and lessons learned

0:39.0

and you'll see the business I have today,

0:41.0

one that changes lives and gives me more freedom than I ever

0:45.7

thought possible, one that used to only exist as a daydream. I created the

0:51.7

online marketing made easy podcast to give you simple

0:54.8

actionable step-by-step strategies to help you do the same. If you're an ambitious

1:00.0

entrepreneur or one in the making who's looking to create a business that makes an impact

1:05.4

and a life you love you're in is so good. It's called my first

1:21.0

million hosted by Sam Par and Sean Purry,

1:24.0

and it's brought to you by the HubSpot Podcast Network,

1:27.0

the audio destination for business professionals.

1:29.0

My First Million features famous guests like Alex Hermosa, I love that guy, Sophia Amruzo, and Hassan Minage, sharing

1:38.1

their secrets for how they made their first million and how to apply their learnings to capitalize on today's business

1:43.8

trends and opportunities. They recently did an episode with Jesse Itzler and it was

1:49.1

so good. I just love his energy and unique take on being an entrepreneur and a successful one at that.

...

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