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Online Marketing Made Easy with Amy Porterfield

#620: 3 Funnels That Have Made Millions In My Business

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.94.9K Ratings

🗓️ 26 October 2023

⏱️ 42 minutes

🧾️ Download transcript

Summary

Master your marketing funnels to build lasting customer connections while making millions. If you've ever been unsure about funnels or think they're just another "bro-marketing" tactic, I'm here to change your mind! Funnels are actually a fantastic way to build meaningful customer relationships and revolutionize your business. Funnels have generated millions for my business because I view them as more than just a tool to make a sale – they're an opportunity to connect with potential clients, prove your value, and showcase why your offer is the perfect fit for them. In fact, starting small and refining as you go is a wonderful strategy – my team and I do it all the time. Today, you’re getting a behind-the-scenes look at the three primary types of funnels I swear by in my own business and step-by-step advice on how to use them. Get excited my friend, because you're about to reach your dream of consistent success and financial freedom that got you into entrepreneurship in the first place! By the end of this episode, you'll know all about navigating the ToFu, MoFu, and BoFu (yes, those are the technical terms) and why split testing is crucial for optimizing your client flow and refining your landing pages. Click here to snag that free resource! I cover: 4:00: Validating your offer and understanding your client's needs 6:51: How to use split testing to optimize conversion rates and measure the success of your landing pages 10:42: The framework for an effective list-building funnel 20:12: A peek into the simple inner workings of my multimillion-dollar essential sales funnel 28:05: The newest funnel I use to build trust with potential customers Tune in for a complete guide to understanding and incorporating funnels into your marketing strategy! Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Transcript

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0:00.0

Funnels at the core are just really rooted in data.

0:04.9

So to truly succeed and scale in your business,

0:08.4

you need to get organized and know your numbers.

0:11.4

So when building my funnels,

0:13.2

I'm consistently asking myself things like,

0:15.9

is this ad resonating with my potential customer?

0:18.5

Or is the Laney page copy hooking people in long enough?

0:22.8

I then look at the data to find these answers,

0:25.7

and then I make changes when appropriate.

0:27.9

I'm Amy Porterfield,

0:30.8

ex-corporate girl turned CEO of a multi-seven figure business.

0:35.1

But it wasn't all that long ago that I lacked the confidence,

0:38.4

the budget, and the time to focus on growing my small,

0:43.0

but mighty business.

0:44.7

Fast forward past many failed attempts and lessons learned,

0:48.6

and you'll see the business I have today.

0:50.8

One that changes lives and gives me more freedom

0:54.2

than I ever thought possible.

0:56.5

One that used to only exist as a daydream.

1:00.4

I created the online marketing made easy podcast

1:03.1

to give you simple, actionable step-by-step strategies

1:06.7

to help you do the same.

...

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