62. The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon)

Masters of Scale

WaitWhat

Entrepreneurship, Business, Management, Reid Hoffman, Mindset, Diversity & Inclusion, Jeff Berman, Bob Safian, Startups

4.6 • 4.4K Ratings

🗓️ 7 July 2020

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

To survive a crisis, you have to double down on who you already are as a company. This is something Ellen Kullman knows, having led DuPont through the 2008-2009 financial crisis, and taken the CEO role at 3D-printing unicorn Carbon only weeks before Covid hit. Through her years as a leader, Ellen has developed four crisis principles that allowed her to lead teams and thrive through pandemic, economic meltdown, and beyond. The key? Practicing the principles in calmer times, before crisis hits. Because as Reid says: there's no such thing as a crisis playbook. There's just your playbook. Cameos: Amy Shira Teitel (spaceflight historian), Jonah Peretti (BuzzFeed), Brian Chesky (Airbnb), Neil Blumenthal (Warby Parker), Stacy Brown-Philpot (TaskRabbit).

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Transcript

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0:00.0	Hi listeners, it's Chris Goethea, producer on Masters of Scale.
0:03.2	Quickly dropping in with an invitation for you to join us at an upcoming strategy session with Reed,
0:07.9	along with a few very special guests. During this live virtual event, you'll hear some game-changing
0:14.0	wisdom and insights that will help you make smart and financial decisions for your business.
0:18.4	So take a second to save the data in your calendar for Monday, May 8th at 3.30pm Pacific,
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0:29.6	We'll be tackling some of the most top of mind questions for entrepreneurs,
0:32.8	with a special focus on how your business can thrive even amidst an economic downturn.
0:38.0	It's a really important topic, and you'll hear timely strategic insights that will help set you
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0:49.2	register for free. Now on to the show.
0:58.9	Team on us 25 seconds and counting and a pile of 13 is go.
1:04.6	8, ignition sequence has started.
1:07.3	6, 5, 4, 3, 2, 1, 0.
1:19.4	It's April 11, 1970, and NASA's Mission to the Moon has just lifted off from Kennedy Space Center.
1:29.1	A year earlier in 1969, the world had paid wrapped attention to Apollo 11,
1:38.4	but the moonshots are now becoming almost humdrum.
1:42.8	However, a troubled planet's attention is about to snap to Apollo 13.
1:59.5	You probably know the story of Apollo 13 from the movie starring Tom Hanks.
2:04.8	But what you're hearing is the actual recording of astronauts, gym level,
2:09.8	John Swigert, and Fred Hayes.
2:23.8	An oxygen tank had exploded.
	...

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