Welcome back to the podcast, the show where I cover all the latest strategies and current events

related to e-commerce and online business. Now, in this episode, I sit down with Robin Hall,

who did The Impossible by building a thriving, sustainable kids clothing brand and what I've

always called the most brutal niche in e-commerce. You'll hear the full 45-minute story behind

her appearance on NPR's How I Built This,

including the strategies, struggles, and surprising pivots that took her from my wife's college

friend to the founder of Town Hall, a company that's rewriting the rules on how to succeed

selling apparel online.

But before we begin, I want to let you know that tickets for Seller Summit 2026 are now

on sale over at seller

summit.com.

And if you sell physical products online, this is the event that you should be at.

Unlike most e-commerce conferences that are filled with high-level fluff and inspirational

stories, Cellar Summit is all about tactical step-by-step strategies you can actually use

in your business right away.

Every speaker I invite is deep in the

trenches, people who are running their own e-commerce stores, managing inventory, dealing with

suppliers, and scaling real businesses. No corporate execs and no consultants. Also, I hate large

events, so I intentionally keep it small and intimate. We cap attendance in around 200 people

so you can actually have real conversations

and connect with everyone in the room. We've sold out every single year for the past nine years,

and I expect this year to be no different. It's happening April 21st to the 23rd in Fort Lauderdale,

...