meta_pixel
Tapesearch Logo
Log in
Online Marketing Made Easy with Amy Porterfield

#618: Pivoting with Purpose: The Art of Adjusting Your Business Goals

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.94.9K Ratings

🗓️ 24 October 2023

⏱️ 22 minutes

🧾️ Download transcript

Summary

Move your goals without sacrificing your revenue or breaking promises. As a business owner, I always set goals for each year and quarter depending on the project or offering we have going on. But the truth is – goals don't always pan out as we hope. Life throws curveballs, and suddenly, that ambitious plan feels like a stretch. Not to fear! This is where the concept of "Move the Goal" comes in handy. When it's clear you aren't going to meet a goal, you need to sit down, reevaluate, and decide how to pivot. And let me tell you, moving a goal does NOT feel good! As someone who values commitment, changing a plan can feel like a broken promise. But, dear friend – please don’t be too hard on yourself if you’re in this position. It’s perfectly okay to do if you're smart about it. In this episode, I share all of my tips for effectively moving your goals so you can avoid losing significant revenue. It's not always an easy process, but with the right approach, you can do it in a way that won't let yourself or your team down. I cover what to expect when you move your goals, things you need to know before changing them, and how to adapt so it’s not a setback. You'll hear about: 3:41: The reasons you might want to move a goal 6:12: Why I hate changing plans and would much rather reach the goals I set 8:30: Everything you need to know before changing your goal 12:18: Questions you should ask yourself to make sure you’re doing it for the right reasons 14:12: Finding that balance between sticking with the plan and being flexible Sometimes, you set safe goals to avoid feeling disappointed. But you know what they say – growth only happens when you step out of your comfort zone, and your goals should always motivate you to be the best version of yourself. Tune in because I promise this advice will save you lots of sleepless nights! Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Transcript

Click on a timestamp to play from that location

0:00.0

Even if you are a one woman or a one man show, I still want it to hurt a little bit when you change your goal.

0:08.0

I never want that to be easy for you

0:15.0

because I always want you to feel tied to the commitments

0:13.8

that you make to yourself,

0:15.0

and then of course, you do have a team to your team.

0:20.2

I'm Amy Porterfield, ex-corpate girl turned CEO of a multi-7-figure business.

0:25.7

But it wasn't all that long ago that I lacked the confidence, the budget, and the time

0:31.2

to focus on growing my small but mighty business.

0:35.0

Fast forward past many failed attempts and lessons learned

0:39.0

and you'll see the business I have today,

0:41.0

one that changes lives and gives me more freedom than I ever

0:45.7

thought possible, one that used to only exist as a daydream. I created the

0:51.7

online marketing made easy podcast to give you simple

0:54.8

actionable step-by-step strategies to help you do the same. If you're an ambitious

1:00.0

entrepreneur or one in the making who's looking to create a business that makes an impact

1:05.4

and a life you love you're in the right place friend let's get started Real quick. I wanted to tell you about a podcast I've been loving and I've actually

1:20.4

been listening to it for a while now. It's called Marketing Made Simple, hosted by Dr. J.J. Peterson, a dear friend of mine.

1:27.5

And it's brought to you by the HubSpot Podcast Network, the audio destination for business professionals.

1:34.0

Marketing Made Simple brings you practical tips to make your marketing easy and more importantly,

1:39.0

make it work.

1:40.0

Every single episode is full of tips and strategies and ideas to grow your business.

1:45.6

I do not want you to miss it.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Amy Porterfield, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Amy Porterfield and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.