Hello, world, welcome to discover your talent, do what you love, number 618.

I'm your host, Don Hutchison.

Every Monday and Wednesday, I interview someone around the world who's discovered their talents to do work they love to create a life of success, satisfaction, and freedom.

On Fridays, I interview a well-known expert from the fields of personal or business development who share experiences, tools, and insights to help our listeners

along their journeys.

Jesse brought a brand new college summer baseball franchise to Savannah, Georgia with high

hopes, but people stayed away in droves.

In a city grown accustomed to professional baseball, he knew he had to do something very different, something really bananas.

I'm delighted to bring you our featured guest, Jesse Cole. Welcome, Jesse.

Excited to be here. Jesse, are you using your talents doing work that you love?

You better believe it. All right, sitting there in his yellow garb, which we'll talk about in a few minutes.

Known as the P.T. Barnum of baseball, Jesse has been a performer and showman for the past

decade as the founder of Fans First Entertainment, who owns and operates the Gastonia Grizzlies

and Savannah Bananas. He and his teams have welcomed more than a million fans to

their ballparks and have been featured on MSNBC, CNN, and multiple times on ESPN. The Savannah

bananas have sold out almost every game in existence and have a wait list in the thousands of tickets.

Cole has been a keynote speaker all over the country and is the author of Find Your Yellow Tucks,

How to Be Successful by Standing Out.

Well, Jesse, that's a summary of your career.

Tell our listeners around the world what you're engaged in now that has you excited and motivated,

if you would, please.

Everything that's exciting me today is about thinking differently about not only the baseball

...