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Online Marketing Made Easy with Amy Porterfield

#615: The Power of Focusing on Your Core Competencies: INBOUND 2023 Replay

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.94.9K Ratings

🗓️ 12 October 2023

⏱️ 43 minutes

🧾️ Download transcript

Summary

EXCLUSIVE: My fireside chat with HubSpot’s Director of New Media, Kyle Denhoff HubSpot’s INBOUND Marketing & Sales Conference is an absolute treasure trove of knowledge that’s jam-packed with insights on marketing, sales, business, and all the latest trends that are shaping our world. And guess what? I had the incredible opportunity to take the stage at the 2023 event for a fireside chat with Kyle Denhoff, HubSpot's very own Director of New Media. We dove deep into the tried and true strategies of cultivating a thriving online community and forging a path to entrepreneurial success. In this episode, you’ll hear me spill the tea on everything that’s helped me create a highly profitable digital course business that I love, including: Why creating an email list is crucial for online businesses (plus growth strategies that have worked for me) What I do to build authenticity and connection on social media Why focusing on your core competencies is the key to long standing success My biggest takeaways from growing an audience through podcasting The dos and don’ts of building a highly engaged and happy team … Plus much, much more! Tune in right now to hear an insightful conversation about all-things audience building, content creation, and strategic planning in the world of digital courses and online businesses. Enjoy! Visit the show notes! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Transcript

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0:00.0

I'm Amy Porterfield, ex-corporate girl turned CEO of a multi-seven figure business, but

0:09.6

it wasn't all that long ago that I lacked the confidence, the budget, and the time to

0:15.0

focus on growing my small, but mighty business.

0:19.2

Fast forward past many failed attempts and lessons learned, and you'll see the business

0:24.0

I have today.

0:25.3

One that changes lives and gives me more freedom than I ever thought possible.

0:30.9

One that used to only exist as a daydream.

0:34.8

I created the online marketing-made easy podcast to give you simple, actionable, step-by-step

0:40.0

strategies to help you do the same.

0:42.7

If you're an ambitious entrepreneur or one in the making who's looking to create a business

0:47.9

that makes an impact and a life you love, you're in the right place friend, let's get started.

0:55.3

Real quick, I wanted to tell you about a podcast that I think you should take a listen

1:02.5

to.

1:03.5

It's called The Side Hustle Pro Podcast.

1:06.1

It's hosted by Nikkela Matthews-Akomeh, and this podcast is part of the HubSpot Podcast

1:12.4

Network, the audio destination for business professionals.

1:16.4

The Side Hustle Pro Podcast showcases diverse entrepreneurs who have scaled from a side

1:21.7

hustle to a profitable business.

1:24.3

I talk a lot about side hustles on the show, so I think it complements what I talk about

1:28.7

as well.

1:29.7

You can learn actionable strategies and different tips to start small and gig-going wherever

1:36.2

and whoever you are.

...

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