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Online Marketing Made Easy with Amy Porterfield

#613: Teach Your Content Like A Pro: How To Create A Flagship Framework With Rory Vaden

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.94.9K Ratings

🗓️ 5 October 2023

⏱️ 59 minutes

🧾️ Download transcript

Summary

Supercharge your teaching game with the magic of visual frameworks with Rory Vaden If you have a digital course, and are an expert in what you teach (but struggle with actually teaching it), then one of the biggest pieces of advice I can give you is to take your content and put it into a framework. What’s a framework, you ask? Think of a framework like a roadmap or a well-constructed skeleton for your thoughts. It allows you to break down intricate concepts into manageable, comprehensible pieces for your audience. If you’ve been listening for a while, you’ve probably even heard me say something like “I have a framework for that”! because I’ve found that using them has made me a much more effective teacher. Most importantly, teaching in frameworks has helped my students understand and apply my content better. Like anything, there’s an art and science to creating frameworks. Enter: My guest for this episode, Rory Vaden. Rory is an expert when it comes to helping entrepreneurs find their uniqueness, create captivating content, and a world class presentation craft -- and in this episode, he shares the A to Z playbook on creating content frameworks. You’ll learn: Why teaching in frameworks is so crucial to being an effective educator An A to Z process on how to create effective content frameworks 7 questions you can ask yourself to help you generate ideas for frameworks How to become “unstuck” on framework ideas and them quickly He’s even going to break down one of his own teaching frameworks that you can use as a reference. Ready to dive in? Pull out your notepad and press play on this episode! Here’s a glance at this episode... [11:02] Our minds think in pictures, not text. We have to speak in pictures to be memorable. [15:20] Visuals lend credibility to your content the same way that names and numbers lend credibility to your bio. [17:01] Dave Ramsey built a multi-9 figure business with a 7-step baby checklist. Frameworks show the steps as pictures and make them doable. [21:11] You can add frameworks to your books, posts, social media or any of your work. The frameworks are what people remember. [21:42] The key is to nail conceptual accuracy first. Become crystal clear on what you're trying to communicate. [23:41] 1. How can I illustrate this concept visually? [25:33] 2. Look at existing tools and shapes to help visualize your concept. [25:33] 3. What frameworks are already existing in my space? [26:52] 4. What are the sub-steps of my content? [28:33] 5. Where in the world or nature does a similar dynamic exist? [32:07] 6. How can I make this concept more practical? [32:50] 7. How can I interpret this for my audience to better help them apply it? [37:35] The 3 Ms include mindset, mistakes, and method. [45:16] Great thinking precedes great work. [50:28] Once you've walked the path, you can put something together to help someone else. Visit the show notes! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Transcript

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0:00.0

we call this the thought leadership list.

0:03.8

So when you go, what are the frameworks I could create?

0:08.6

Okay, we actually made a list of what this is.

0:12.2

And by the way, if you ever, if somebody,

0:15.0

if you ever hear somebody say like,

0:16.6

ooh, that speaker had great content,

0:19.6

or they're so smart, or they're brilliant,

0:23.2

or they blew my mind, or another word that weirdly people say

0:27.1

is they said, that speaker had a lot of meat, right?

0:29.7

I don't know why people say that, but they're like,

0:31.5

it had a lot of meat, right?

0:33.0

Like not, they didn't waste a lot of time.

0:35.2

It was so substantive.

0:37.2

Here's what we started to realize.

0:39.4

We realized, oh, what they're really saying

0:42.3

when they say all those things,

0:44.7

is that this person has great frameworks.

0:48.6

And then we said, what counts as a framework?

0:51.9

And we started to make a list of them.

0:54.2

And now we call that the thought leadership list.

1:00.7

I'm Amy Porterfield, ex-corporate girl,

1:03.5

turned CEO of a multi-seven figure business.

...

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