613: Boosting your Influence with the Principles of PRE-Suasion with Brian Ahearn
How to Be Awesome at Your Job
How to be Awesome at Your Job
4.5 • 1.1K Ratings
🗓️ 12 October 2020
⏱️ 44 minutes
🧾️ Download transcript
Summary
Influence expert Brian Ahearn discusses how to get more yesses using Dr. Cialdini’s principles of PRE-suasion.
— YOU’LL LEARN —
1) How one question dramatically improves your chances of yes
2) The two ways to capture people’s attention
3) Why we’re more persuasive when we talk less
Subscribe or visit AwesomeAtYourJob.com/ep613 for clickable versions of the links below.
— ABOUT BRIAN —
Brian Ahearn is the Chief Influence Officer at Influence PEOPLE. A dynamic international keynote speaker, he specializes in applying the science of influence in everyday situations.
Brian is one of only 20 individuals in the world who currently holds the Cialdini Method Certified Trainer designation. This specialization was earned directly from Robert B. Cialdini, Ph.D. – the most cited living social psychologist on the science of ethical influence.
Brian’s book, Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical, is an Amazon best-seller and his LinkedIn courses have been viewed by more than 75,000 people.
• Brian’s book: Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical
• Brian’s LinkedIn: Brian Ahearn
• Brian’s website: InfluencePeople.biz
— RESOURCES MENTIONED IN THE SHOW —
• App: Swapcard
• App: Voice Dream
• Book: Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini
• Book: Influence: The Psychology of Persuasion, Revised Edition by Robert Cialdini
• Book: Man's Search for Meaning by Victor Frankl
• Book: How to Win Friends & Influence People by Dale Carnegie
• Book: The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo
• Book: Presentation Zen: Simple Ideas on Presentation Design and Delivery (2nd Edition) (Voices That Matter) by Gary Reynolds
• Book: slide:ology: The Art and Science of Creating Great Presentations by Nancy Duarte
• Previous episode: 499: Key Psychological Principles for Ethical Persuasion with Brian Ahearn
• Previous episode: 307: Persuasive Speaking with Carmine Gallo
• Researchers: Daniel Kahneman and Amos Tversky
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Transcript
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| 0:00.0 | Welcome to the How to Be Awesome at Your Job Podcast. |
| 0:04.2 | The show where brilliant professionals share how to sharpen the universal skills required |
| 0:08.6 | to flourish at work. |
| 0:10.2 | Enjoy more career fun, wins, meaning, and money with your host, Pete McHydus. |
| 0:16.2 | Hello, and thanks so much for joining us here for episode 613 with Brian Ahearn. |
| 0:24.3 | Brian, the persuasion master is back talking about principles of persuasion, which is |
| 0:31.7 | really easy stuff. |
| 0:32.7 | So interesting. |
| 0:33.7 | In fact, I was reading a book about this on my honeymoon. |
| 0:36.5 | So you're going to learn how to get all the more yeses by setting the stage well. |
| 0:40.8 | So you'll learn one, how one question dramatically improves your chances of getting yes to the |
| 0:46.6 | two ways to capture people's attention. |
| 0:48.6 | And three, why we're more persuasive when we talk less. |
| 0:52.5 | So if you want to check out the show notes or the transcript or the links to hows |
| 0:54.7 | we've referenced, you can check us out at awesome at your job dot com slash EP 613. |
| 1:01.0 | That's awesome at your job dot com slash ep 613 to get the links and the transcript and |
| 1:06.4 | all those goodies. |
| 1:07.4 | And if you're hanging out at awesome at your job dot com, I recommend you check out a little |
| 1:11.1 | something called the gold nugget email list. |
| 1:13.7 | The gold nuggets give you access to summary insight and wisdom from Brian and every guest |
| 1:18.8 | who's gone before him in an email, you can read in just about three minutes on the day |
| 1:23.7 | of the episode release and then sort of access to the vault on demand, whatever you want |
... |
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