#612 The Art of Balance: Managing Two Careers, Embracing Vulnerability, and Market Expansion
Boutique Chat
Ashley Alderson
5 • 853 Ratings
🗓️ 4 June 2024
⏱️ 38 minutes
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Summary
What does it take to transition from a stable career to pursuing your passion full-time? In this episode, we talk to Erica Eickhoff, owner of Styles By Erica, who went from being a hospice nurse to a successful boutique owner. Erica shares her journey from starting her business in her basement just for fun to holding Facebook live sessions that helped her build a dedicated community. She discusses what prompted her to quit her nursing career to open a brick-and-mortar store, how the pandemic affected her business, and the importance of vulnerability and authenticity in her success.
Resources:
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Transcript
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| 0:00.0 | Business can be a lonely game, but it doesn't have to be. |
| 0:09.0 | Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek. |
| 0:16.0 | We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands, |
| 0:21.6 | along with industry experts shaping the future of our industry. |
| 0:25.1 | I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat. |
| 0:33.6 | Hey guys, welcome back to the podcast this week. |
| 0:36.5 | You're going to hear from two girls who have head colds in today's conversation. Yeah, terrible. So if we both sound a little nasally, well, guess what? That's life. So this is going to be a real, raw, authentic. Here's where we're at conversation. And I'm so looking forward to it. Erica, it's so nice to have you |
| 0:54.5 | here. I'm so excited. I'm so excited at like being this vantage point of getting to, you know, |
| 1:00.8 | get to know you on a better level this year and watch your business grow from the inside out as |
| 1:05.1 | part of our mastermind program. So first things first, you're a Dakota girl. I'm a Dakota girl. |
| 1:10.9 | So like much love. |
| 1:13.0 | So much we can relate on. |
| 1:14.7 | Tell us about your business and how you got started and where you're at. |
| 1:17.5 | Yeah. |
| 1:18.4 | Hey guys. |
| 1:19.5 | My name is Erica. |
| 1:21.0 | I am. |
| 1:22.2 | I love to always start out and say like I'm a nurse who started a hospice nurse. Like, okay, I don't do CPR. I like |
| 1:29.9 | keep you comfortable. But like, I started this like out of the basement of my house back in |
| 1:37.2 | 2018 for fun. I have two daughters. They were both born in May. So they're 11 months apart. |
| 1:43.1 | Like I needed something |
| 1:44.4 | fun to do. Like, I had a lot of people. I'm originally from Southern California. I was born and |
... |
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